Web Design
Thursday, 17 December 2015 14:02

So What's the Answer?

SEO Spain

As you probably know, search has changed a lot in recent years! But are you taking advantage of the new possibilities that now exist due to the advancements in technology and actually delivering the answers?    

Because recent developments are now taking these processes onto another level.....and that level is Artificial Intelligence!
It's called RankBrain...... which is the name that Google have given to it's machine-learning artificial intelligence system. Previously any changes in search algorithms had to be programmed into the system by humans, but now it has the capacity to learn, and to expand it's knowledge and efficiency based on the original parameters that were applied. It's goal is to take search queries, interpret what the user's intent is, and then deliver the best possible results for them.

Now did you see the important word there? Intent! What Google is looking to achieve is to match the user's intention to the optimum results. Ten years ago people were using shorter search terms.....but now both the end users' knowledge and the technology have advanced beyond all recognition! Users are now putting in questions, and they want answers. Google's role is to evaluate the available options and provide the best answers based on the analysis of user intent.

Of course there's now the mobile factor as well.....with queries on these devices exceeding those of desktop computers! Which brings us onto Voice Search! Let me give you an example how this can work! If you go to your voice search on mobile and say "OK Google.....What do People say about WebSpain"......you should get a search delivered with the answer at the top!

Points to bear in mind are that the search request was delivered in plain conversational language......not a sequence of robotic disconnected keywords. Keywords used within the content in a natural manner are still very important, but if you're using these keywords then you must expand upon them and deliver the answers within the actual page content. If you don't, people will hit the back button (which Google monitors), and eventually your listing will no longer show in the search results as users are telling Google that the result wasn't acceptable. And RankBrain learns from that.

In the quoted example I could probably have got the same result by just putting in those keywords and nothing else!
But how long before the search engine algorithms figure that the end result was I didn't deliver any answers?
Do you see the critical factor? Keywords and empty cliches that deliver nothing in the way of valid information are now no longer acceptable!
Example.....it's no good just telling people how easy it is to buy a house in Spain......you've got to demonstrate how!

Unfortunately, many site owners still seem to think they can get away with the practices that were prevalent back in 2005, things like keyword jamming and overloading metatags.....but those days are gone. Do that now while simultaneously delivering no content value and you'll be dropping like a stone.

Going forward, think of these Google initiatives as a quality filter. Deliver quality, and in principle you should see the benefits. The key is knowing your clients' needs, requirements, possible questions or doubts etc......and then delivering the answers as a tangible benefit to them within your content. So basically you're pre-empting the question and making it easier for search engines to recommend you.  

If you know your business, then you know the answers! So just make sure that you're delivering them.....and not just on your site but right across Social Media as well. Because if you don't......your competitors will!

Any queries just contact us at 

Published in WebSpain
Sunday, 06 December 2015 12:00

Are you playing Russian Roulette?

Web Design Security

This relates to the most important aspect of what we do.....Security! Because it's estimated that there are millions of outdated and totally obsolete Content Management System websites still in circulation. And they're all playing Russian Roulette!

Besides looking very dated.....which isn't going to inspire potential customers, the majority are not even mobile compatible. Consequently they're unlikely to get any business through mobile searches as their sites will not render correctly on different devices. And when you consider that the majority of internet searches now come via mobiles, then it's obvious that their potential target audience is going to be severely restricted.

Obsolete websites can be a business killer in terms of your credibility, but there's more to it than that.....there's Security! 
We covered this in some depth nearly a year ago in The Life of a Website and it holds just as true today. Nothing has changed except the obsolete sites have now become even more vulnerable. Essentially, the stakes have been raised!

If you have an outdated site (and you will have had notification of this) you are potentially at the mercy of site vandals, script kiddies, activists motivated by current political events, and more organised groups that will take advantage (in a very clinical manner) of any weaknesses. This is usually accomplished by injecting malicious scripts into sites followed by a redirect for visitors to something like the Neutrino Trojan exploit kit server. Find out more about this HERE! 
Therefore your visitors will be compromised by this weakness as well......making your site a danger to everybody, not just yourself. 

The main target for that particular exploit (and there are many others) is WordPress content management systems.....which we don't use. In fact we won't even allow these sites on our servers. Not that it's a bad CMS by any means, but there are just too many poorly built and outdated WordPress sites out there done by hobbyists and amateurs, and they represent a security risk to everybody.

So while the risk you face isn't as severe as those people, the risk is still there. All we can do is make you aware of it.
If you choose to continue with the insecure site, we will just migrate it onto a Legacy Server that still supports the obsolete and deprecated server side scripts that these applications need.

Obviously running outdated site and server software is not exactly the ideal scenario for you or us. So moving these sites onto another server so as not to prejudice the status of current up to date sites is what we have to do. Remember that the longer it goes on the more the risk increases to you and everybody else. So don't play Russian Roulette with your business website........because one day you may get the loaded barrel.

As always, if you have any queries, just contact us at  

Published in WebSpain
Wednesday, 11 November 2015 10:23

FaceBook Search.....and what it means to you!

FaceBook Search

Facebook have announced that it has now completed indexing the 2 trillion posts that have been made to it's network!
In addition, it's made them searchable! So what does this mean to you as a business?

Well if you consider that billions of people spend 40 minutes of their time on FaceBook every day, and 20% of their time online is on this network......quite a lot. FaceBook's objective seems to be to position themselves as direct search rivals to Google. Their thinking seems to be if so many people are on their site, why make them navigate to Google and Bing for information? From now on, if they search for "Spain Property" on FaceBook they'll get a list of results related to this topic.....not just pages but also posts.

So if your FaceBook page has no recent activity and very few likes then that's not really going to inspire confidence in potential clients. The fact that your website looks great and has good Google positioning is irrelevant......because they may not even look at it.
I'm certainly getting more business related enquiries on FaceBook, so make sure you have mail notifications for these in place or you could miss potential client enquiries! Remember that social media activity happens in real time.....not Monday to Friday office hours! If you don't make contact promptly then somebody else will, and that's lost business.

This initiative by Facebook is without doubt a challenge to Google’s authority as the world’s most dominant search engine. So you can see how essential it is that you show up on these listings, because if people can find what they want on FaceBook, why would they go to Google or Bing?

It also gives potential clients the opportunity to see how you interact with enquiries posted publicly. Therefore, if your previous responses are unhelpful, or you don't even respond at all, then users are just going to go elsewhere. So in a sense, interested parties can now also evaluate you as well. It goes without saying that anything negative on there is now going to be searchable as well, so you need to ensure that nobody can post on your business page except you.

I know some of you will say that you don't like Social Media, but the fact remains that it's a very important marketing and promotional tool. And the bad news is that it's not going to go away. It's big now, and it's only going to get bigger with initiatives like this.....so don't get left behind!

For any advice just contact us at

Published in WebSpain

Web Business

Over the years I've encountered a regular misunderstanding by potential clients regarding web design. It's the scenario where someone focuses solely on aesthetics at the expense of everything else.
In fact with some people, critical elements like content quality and user friendliness don't matter one bit. All that matters is their personal vision of what it should look like, with no regard whatsoever to the needs and expectations of their target audience. It's what I describe as "Flowery Syndrome".

Points to consider:

1. Websites are business assets whose sole focus must be to achieve specific business objectives. They are not your own personal scrapbook.

2. Google doesn't rank your site on how artistic and pretty it is.....it doesn't care. And quite frankly neither do your target audience.

3. In a similar way that the user and Google doesn't care if your artwork is on a par with the ceiling of the Sistine Chapel, they're also not interested in whether you have the literary expertise of an Oscar Wilde. Communicate in plain language with no ludicrous catch phrases or ambiguous cliches. 

4. Content must engage the readers and involve them.....it's not a platform for you to give a speech about "me, me, me".

5. Understand that your website is no more than a marketing tool to enable you to generate business. Don't trivialise it with self indulgent ideas that are not related in any way to making money. Logically, why would you want to put anything on your site whatsoever that is not a business initiative? 

6. You want stunning visuals? Then introduce great pictures relating to your business which will generate a need and desire within the user to purchase your products or services! Random pieces of meaningless artwork, (or even worse, cartoon elements) littered around your site are not going to do that. You're just diminishing your credibility to prospective clients.

7. You are building the website for others.....not yourself. Just because you'd like the site to have every colour of the rainbow in it doesn't mean that everybody else would! 

8. If you're looking for a web designer, make sure you get one that understands how business actually works in the real world. Because you will need their input to advise you on best practices so you don't fall into the situation I've described.

Now don't take all these points as meaning the appearance of your site doesn't matter....because it does! A lot! Your site needs to have a professional appearance, it needs to be user-friendly, and the content must relate to the user while delivering value to them.

When somebody gets to your site you definitely need the "WOW" factor to hit them. But let's back it up with some quality content that actually imparts information, along with a great user experience. That scenario is infinitely preferable to introducing the useless, distracting trivia and irrelevance associated with "Flowery Syndrome". 

Remember....it's not about Web Design.....it's about Business. So if you think you may be suffering from "Flowery Syndrome" contact us now at . We have the cure!

Published in WebSpain
Saturday, 12 September 2015 23:05

Not all Web Hosting is created equal!

Business Web Hosting Spain

We're reluctant webhosts! We never wanted to provide web hosting. All we ever wanted to do was build websites.....nothing else. But back in 2003 we reached the point where it was impossible to get anything done on potential clients' hosting services because more often than not they were unreliable, slow, and in some cases unfit for purpose. So we had no choice, we had to provide hosting ourselves!

We wanted the best that we could realistically afford at the time. So for some years we struggled to break even on hosting......just to be able to build sites. Then we'd outgrow our resources, so costs increased once again! In 2007 we had to move from reseller accounts to virtual private servers (VPS), then in 2009 onto a Hybrid VPS. By 2011 we'd outgrown all flavours of VPS's.....and it was onto Dedicated Servers!
We share with no one, we don't sell hosting to outsiders, and only our clients with our sites are on there. We actually turn hosting business away every week simply because we do not want a bad neighbourhood.

We're not server administrators.....we're web designers. So we pay for the highest level of server management that the datacentre can provide, with a guaranteed 5 minute response time 24/7/365......using the same upstream provider since 2009. We're in good hands.....and so are you!

Now let's look at some of the different aspects related to hosting!

Server uptime: Our uptime percentage over the last year is 99.97%. That figure is up there with some of the best in the industry! It means that over the last 12 months the server has only been inaccessible for 2 hours 37 minutes. And approximately an hour of that was down to scheduled network maintenance performed overnight GMT. 

How do we know if a server goes down? We use a remote monitoring service to ping our server (send a signal) every minute of every day. If the remote server doesn't get a response it sends me an instant text message that something may be wrong. It's no joke getting a false alarm at 4AM, but it happens. You see why we never wanted to be web hosts?

Backups: Many hosts claim to have them.....but don't always take that as read! We actually do.....using the industry leading R1Soft backup system. 
Every Monday/Wednesday/Friday starting at 12AM an automated process makes a backup of every site on the server, and then stores it on another server in the same datacentre. It repeats this process throughout the month till it eventually reaches it's maximum of 10 backup points. Then the oldest backup is replaced with the newest, and the process continues.

Security: One very important point here! If you are still running on outdated software that has now been withdrawn, then none of the factors below will help you much. This is because your site may well have security vulnerabilities that cannot be patched due to age, so an intruder could potentially just walk straight in without the alarm going off. If this applies to you, then you've already been informed of the situation. Now here's some (but not all) of the security processes that are in effect:

We take the hosting side of the business very seriously.....despite the fact that we never wanted to be webhosts. But as we had no choice, we thought that just like design, we'd better do it to a standard that surpasses all others.....so we did!

Let's summarise the facts:
1. Unlike others, we are not hosting resellers on low budget shared public servers. These are our servers!
2. We turn away business regularly because we won't expose our clients to any potential risk by taking in outsiders.
3. We have a solid infrastructure that is professionally managed and running on business class networks.
4. Throughout the years we've invested back into the business to deliver a better quality hosting environment. 

So don't compare what we do with others.....because not all web hosting is created equal!

Any queries, just contact us at

Published in WebSpain
Saturday, 12 September 2015 08:35

What the People Say!

WebSpain Client Reviews


For REAL Spain Web Design reviews see what people say about WebSpain. Get a better insight into what we do and how we do it directly from some of our existing clients!

WebSpain really are fast and professional and doing an amazing job like no else in the past for a very fair price. I certainly can recommend Pete. He is very, very good at what he does.
Christopher Horton - www.ecoindustrysupply.com

I had an antique but tailor made old site, but the new site just fell into place with amazing speed and accuracy! A mutual friend had recommended your extremely professional and trustworthy services, and the rest is incredible. My sincere gratefulness will remain forever !!!
Robyn Kohli - www.swisschaletsales.com

Webspain came very highly recommended and still exceeded my expectations! I can honestly say that this has been the best investment that I have made for my business. The level of service was so good in fact, that it felt like the guys were sitting in my office with me throughout the whole web design process, their responses were so quick no matter what time I contacted them. I am extremely happy with the finished websites and it was a pleasure doing business with both Pete & Steve. Thank you again for your professionalism and patience! 
Toby Clay - www.epti.co.uk

I just want you to know how grateful I am for all your help designing the new website for my on-line overseas estate agency Tapas Properties. Not only have you created a beautiful and user friendly website for me, your after service has also been amazing. Many thanks Pete.
Margaret Solomons - wwww.tapasproperties.com

Webspain is the best! Always prompt friendly attention and nothing is too much trouble for Pete. I would recommend them to everyone. If you need a new website that works for your business don’t hesitate to contact them.
Paul McJury - www.orgivaproperties.com

Pete is one of those rare jewels that, if you’re lucky, you’ll come across once in your life! He knows his stuff, he’s good at it and he gets the job done. I can’t speak highly enough of Pete and his family business WebSpain.
Nancy Frey - www.onfootinspain.com

Not only have WebSpain designed a website far beyond my expectations, but they have also given me an insight into effective social media exposure. With Pete's expertise in web design and dedicated client orientation, I am confident that my business will get the exposure it needs to compete and grow.
Constanza Edwards - www.nuevoscomienzosholisticos.com

Just to say that you are very professional. I like to thank you for all the service you have provided to help me! You are my dear friend!
Michel Bittar - www.lacasablancaestates.com

Pete at WebSpain - utterly brilliant! From first consultation through to website build, through to website maintenance, his continuous support is second to none. Very, very happy customer.
Kim Wells - www.cartranspain.com

I needed a website that would display photographic images in a simple pleasing manner, which is not a simple task. Having looked online for inspiration at a list of the world's top ten photographic web sites, I was not very impressed. I approached Pete at WebSpain and he was able to build a site that is both innovative and in my opinion far better than those in that top ten list. He was able to attend to all of the tweaks I needed, whatever time of the day or night I emailed them to him. Having used WebSpain for a number of projects over a period of over 10 years now, I would not hesitate to recommend them to you.
Jon Jones - www.jonjones.eu

Thank you again, you are the best and fastest company with what I worked!
Pawel Koliszak - www.vip-performancegarage.com

9 years working with WebSpain. Very good designs, new ideas, and always taking care of our websites. Any problems solved in 10 minutes! Really very good rates....Pete is the best.
Philippe Bernard - www.costa-group.com

In 2009, we had quotes to get a site done for us that were up to six times more than Pete asked for, so this is one of the only exceptions to the statement that “You get what you pay for”. In fact with Pete you get much more than what you pay for, and that is an understatement.
Graham Stimson - www.worldwidecatamarans.com

It's hard not to repeat much of what has been said before, but WebSpain really are that good! With their combination of excellent technical knowledge, innovative design ideas and uncompromising customer service, mixed in with Pete's great humour, it is a winning combination. Whatever you ask of them you'll always receive the legendary reply of 'No problem, leave it with us..' We truly hit gold when we found WebSpain and their brilliant team.
Phil Mills - www.activeandalus.com

In order to ensure we stay competitive it’s imperative that we have a flawless website that is not only high in all the search engines but is both visibly attractive to our target audience and easy for visitors to use, retaining traffic. We needed a development team that can act on an instant to make any necessary tweaks to our webpage as the market is continually changing and we need to move with it. For us WebSpain tick all the boxes! They are extremely professional and have always acted instantly with any requests we have thrown their way, no matter what day or time.....and there have been a lot!
Josh Anderson - www.swansea4students.com

Pete's a great man, and worth his weight in gold!
Martin Daly - www.classiccarshop.co.uk

Pete's favourite sentence is : "Leave it to me!" And then, forget about it, since the job will be quickly done, even on weekends!! With Webspain you forget about technical web problems and everything works.
Helena Staels - www.itsalamanca.com

After a few weeks of work on the site, I was delivered a site that far out reached my expectations. Pete had provided me a great platform to begin launching my business.
Nick Aylieff - www.classicmotorsforsale.com

We cannot thank Pete enough for his talent and hard work. He has focused on our competitors and done everything possible to get us noticed, and it works! We have seen a vast improvement in enquiries since Pete has been involved with our web design and hosting.
Rae Elson - www.stgeorgestransport.com

With Pete’s help the sites have become something to be proud of, and we look forward to working with WebSpain for many years to come.
Allan Hilder - www.anotherwayoflife.com

Pete actually cares and it’s like “he has your back”. I know that he is there in a proactive way gently guiding from the sidelines.
Nancy Frey - www.onfootinspain.com

Just to say Pete, the new site is working great. Thanks to you and the lads.
Michael Gledhill - www.tapastapas.co.uk

We are having lots of compliments about the website and we are really pleased with it!
Eileen James - www.ukpayrollservice.com

As a small company building their first website we could have spent lots of money and achieved very little. What I have found with Pete and his colleagues is a friendly, helpful and honest company who have always dealt with my sometimes idiotic questions with unwavering patience!!! I wouldn’t hesitate to recommend them to anyone.
Emma Beechey - www.justmurciaproperty.com

I was referred to WebSpain from a friend of mine in Canada. Not only have I been constantly amazed at the depth of understanding on many different business models, I found myself working with a team of friends.
Mark Tait - CEO - www.prestamoestudiantil.com

From commencement until completion of our website Pete has always been professional, reliable, efficient and importantly, available at any time. The work doesn´t stop there either as my website continues to evolve, and Pete continues to supply the same level of service. WebSpain is an easy recommendation to any company that requires a new website.
Robin Adams - www.solsimpleproperties.com

Pete made something I was very nervous about doing, easy. I thought building a website would be a stressful, anxious, and costly experience. Pete made it comfortable, fun, exciting and reasonably priced. WebSpain made building my website one of the most enjoyable experiences and best values I have encountered in my 25 years of business.
Mike Kiser - www.orthoticsprostheticsne.com

Believe me when I say, contact Pete and talk to him about your site, before you make a big, expensive mistake which it will take you a long time to put right!
Graham Stimson - www.worldwidecatamarans.com

Thanks for giving us such a great web site, it's really fantastic and we´ve had so many positive comments about it from our friends and clients.
Tom Ward - www.theshadesailcompany.com

Very happy with the way my questions were dealt with and the solutions that were offered. Result; a clear website with easy access. Thanks Pete!
Peter Buitelaar - www.bikershome.net

WebSpain provide an excellent standard of customer service, highly recommended.
Paul McJury - www.orgivaproperties.com

WebSpain have always gone the extra mile or two, advising us of anything they believe in their expert opinion will be of benefit. Furthermore, even though they cater to my clients, they are still very personal and we have built a great rapport over the years of working together. Long may it continue!
Josh Anderson - www.swansea4students.com

Find out how you can get the peace of mind that these businesses have......contact us now at   

Published in Web Design Spain
Wednesday, 26 August 2015 11:29

Google Brings Tweets to Search Results

Google Search Results

Google and Twitter appear to be getting closer as the announcement has been made that Tweets will now be appearing in Google search results. Initially this will only take effect on mobile search results in English, but desktop searches will be following right behind.

What this means to you is that even though you may not have the search engine positioning that you'd like, you can now fast track your products or services into the results via Twitter.

The same method applies to this as with all Social Media marketing.....a little and often, because the shelf-life of these posts tends to be about 6 to 8 hours. After that it's old news. Choose your times carefully though, early morning and early evening is primetime for target audiences.

Now I know some of you tend to be less than enthusiastic about Twitter, and I readily admit that I spend no time on there other than to post a few tweets a couple of times a day. But the fact remains that it does reach a huge target audience.
And with these latest changes where they will show up on the Google search results, I'd advise you all to take advantage of this opportunity.

As with all Social Media, remember that you don't have to like it to use it. You just have to keep in mind that it's part of the game that we all have to play these days. And now this part of the game just became a whole lot more important.

Any queries or advice just contact us at

Published in WebSpain
Tuesday, 18 August 2015 13:24

Are you taking FaceBook Seriously?

FaceBook Marketing

So are you taking FaceBook seriously? If not, maybe it's time to reappraise the situation? Simply because FaceBook is now referring more traffic to websites than Google.

A new industry study shows that in July 2015 FaceBook pulled ahead by three percentage points in referral traffic to 38.2% compared with Google's 35.2%. Contrast that with 2012, when Google had 50% and FaceBook 10%......and you'll see that the balance of power has completely changed. 

This is something that I've noticed for some time with this site, as we generally get a lot more hits from FaceBook than from Google's organic search. And that's despite the fact that we sit on the top of the search engine rankings. At first I thought this could be just an isolated occurrence, but it's now been confirmed by recent industry studies from www.parsely.com.

Want to improve your Social Media performance? Well in my experience, the best method to employ with all social media marketing is a little and often. Bear in mind that the average post on these networks has a "shelf life" of about 6 hours, so you need to be feeding information through on a regular basis. Just a few minutes a couple of times a day is all you need. 

Be aware that you need to get a wide network of friends, followers etc in order to maximise your outreach. Because there's no mileage whatsoever in just talking to yourself. Try to engage with people by posting content that they'll want to share and interact with......but pick your times carefully. Early on in the morning and then again early evening is when you will reach the maximum audience. It goes without saying that a link to your site must be included, and the biggest attention grabber is a great image! The lead image is critical!

It's a numbers game! So the bigger the numbers the more you increase your odds of success. As an example, I have over 10K friends, likes, followers etc across all the networks. So in principle, this content could be seen by many thousands of those today. Nothing like this has ever been possible before, so use it to your best advantage. And best of all it costs you nothing.....other than a few minutes of your time!

The fact of the matter is that Google is now not the only show in town. So don't ignore the power of Social Media referrals or you could end up "outside looking in". It was possible to get away with that back in 2012, but those days are gone. And they're not coming back!

As always, if you need advice just contact us at

Published in WebSpain
Monday, 10 August 2015 11:19

Are you still on the plain text Web?

SSL Security

The plain text web refers to all sites that are not protected by HTTPS/SSL encryption, and more major steps are being taken to get webmasters to deploy this technology. I would recommend you to read this carefully, because if you don't have encryption on your site then you're going to be affected.

First.....let's establish what is HTTPS/SSL?
It's a 2048bit data encryption method and it's used on this site.....you can see the padlock in the browser address bar.
SSL encrypts the connections to the site giving a higher level of personal security and confidence to users. For the last few years Google has been going down the path of encrypting all their sites, along with the likes of FaceBook, Twitter, Wikipedia etc. It's now becoming a universal.

In the past we've covered the importance that Google accord to HTTPS/SSL encryption on websites. A year ago they announced that they were assigning more emphasis on this factor in regards to search engine positionong. See SSL for SEO

Recently Google stated that this ranking factor was growing in importance, and would continue to do so. Additionally, they recommended webmasters to put this system into operation as soon as possible in order to provide a better web experience for users. The ramifications were that they would assign higher value to the site based on the professionalism demonstrated. And in June there was a major swing in the results towards SSL, see Google and SSL Security.

Now there's other major players besides Google planning to move against the standard insecure HTTP transmissions used in the plain text web. The Chrome browser is making moves toward warning users visiting insecure web sites. And Mozilla (Firefox) have also laid plans to follow suit by deprecating HTTP transmissions.

What does this mean to you?
No doubt you've visited sites where your browser has warned you that it was insecure and it was a danger to proceed?
This normally happens when an SSL certificate has expired......but we could be heading towards this warning for all sites without HTTPS/SSL. If you were considering the move to HTTPS/SSL, then now would be a good time to put this into place, before these site warnings get deployed.

So are we moving towards the end of the plain text web? I wouldn't bet against it!

As always, if you have any queries just contact us at

Published in WebSpain
Wednesday, 22 July 2015 14:34

A Visit From The Phantom

Google Phantom 2

A Visit From The Phantom? Yes it's true.....we've all had a visit! And we didn't even know it!

What I'm referring to is a Google algorithm change called Phantom 2 that's been going on invisibly (hence the name) for the past two months. And because it was done without any warning, unlike Mobilegeddon, there have been complaints from businesses that have suffered because of it.

The reality is that they only have themselves to blame, because the evaluation criteria in Phantom 2 was nothing new. It was just a reinforcement of what had been previously advised about acceptable website standards. Except in this case, Google tightened up on it much more than before.

The alarms went off in the aftermath of Mobilegeddon when sites that were actually mobile compatible started inexplicably dropping from searches. Google initially denied that something was going on, but later admitted it was a "Quality Update" rather than a major algorithm change like Panda or Penguin.

Who was affected? Sites with poor quality content (yes I know we've been here before), sites who had plagarised other sites' content, sites with excessive banner advertising, sites with popups, and sites that had videos or music on autoplay. Basically anything that was cheap, tacky, and annoying!

For those who complain about Google's continual changes, there's one thing you have to take onboard! Their goal is to deliver the best quality search results to it's users. So in this context as a site owner, what you want just doesn't enter into it. It's all about the user experience. Google are more than willing to reward site owners with favourable positioning (think of positioning as a recommendation by them) but you need to prove yourself by delivering value to users and establishing a trustworthy status.

Google's First Commandment is “Focus on the user and all else will follow”. In fact, I would suggest that you read their "Ten things we know to be true" mission statement if you haven't done so. Because you'll find that their initiatives of recent years are just the more sophisticated implementation of those original goals!

The thing is, you can't have it all ways. No doubt virtually all of you go straight to Google for internet searches, and you receive a list of site options that best meet your criteria. How many times have they delivered a page full of worthless results to you? Probably never! So you're happy with the results they give you!
Yet when you look for your own site with keyword searches you're annoyed because your site doesn't show up. Now you're not happy with the results they give you!

Now why do you think that your site doesn't show up where you think it should? Maybe it's because Google doesn't think think your site is delivering the value that others do? Just because you like your content and user experience, and you think it delivers value, doesn't mean that Google (or anybody else) actually agrees.

Just remember the mantra..."Focus on the user and all else will follow".....and make user experience your top priority. Google will like you all the more for it you know! 

If you have any queries just contact us at 

Published in WebSpain

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