The Importance of Social Media
Everybody wants great search engine positioning, but the methods to achieve that goal have changed a lot in recent years. There are still technical elements within a site that are highly relevant, but the unscrupulous methods employed by some in the past no longer work. Essentially you cannot cheat your way to the top.....because you will get caught out and the penalties will be severe.
WebSpain have never employed any of these methods, we've always emphasised that quality content that delivers value to the reader must be paramount. So when Google changed it's algorithms in the past few years, none of our clients were penalised in any way.
Quality content is so important, and it must be content that engages with the user and delivers your business message in a clear and professional way. But having quality content that nobody reads is a total waste of time, and results in lost business opportunities and diminished brand awareness.
And this is where Social Media promotion comes in! Because this opens up a huge target market, and it costs you nothing except for a few minutes of your time every day.
How big is this market? In March 2014 Facebook reported it had 665 million active users each day which was up 26% from a year earlier. Even more surprising was that over 750 million people are using Facebook from a mobile device each month.....up 54% from 2013 figures. Which reinforces our message on the importance of mobile responsive websites being essential today.
So what can you do to get a piece of this action?
1. Ensure that you have FaceBook, Twitter, Google Plus, Linkedin, and Pinterest pages!
2. Share info from your site every day. Only a couple of items....a little and often is the best way.
3. Get more likes, friends, followers on these networks. If you don't, you're only talking to yourself!
4. Encourage user interaction and shares amongst your target audience.
5. Ensure your website is mobile responsive. Otherwise you'll lose out on that audience.
6. Be consistent.....this will only reap benefits long term.
People have said to me that they're not keen on Twitter, or Google Plus etc.....but the bad news is that they're still part of the game. Ignoring a major social media network because you don't like it is not in your best interests, so I'd strongly advise against it. And another very important factor is that search engines now include Social Media popularity as part of their algorithms. So besides getting you in front of more people you can boost your rankings as well.
Not convinced? OK....let me give you an example: In August 2013 I launched Motorcycle Sport purely as a leisure interest.....but I also used it as a new site to test the initiatives listed above. Since the time of launch I've focussed on Social Media promotion for it....nothing else. The site is a basic IP Board forum, no technical innovations, no paid Ads etc......just Social Media promotion.
At present, it has over 12,000 members with around 15,000 unique visitors per month, and the FaceBook page has over 3000 "likes".....which is rising every day. Please note that these are real "likes".....they're not paid "likes" which some people resort to using. There is no benefit in that whatsoever, you have not increased your real target market, and once again it's cheating!
All our "likes" are from motorcycle enthusiasts worldwide.....they want to see our content and have voluntarily decided to follow the page! And in many cases they share the content onto their Activity Streams, thereby putting us in front of more of our target market.
That's what has been done, and the image shows the results on Google for the term Motorcycle Sport Forum.
It's on page one at number one, ahead of major international media and publishing groups who have been established for many years, and probably have marketing budgets well into six figures. It cost me nothing except a few minutes of my time every day.
So you can make a difference, and you don't need to pay anybody to do it for you. It takes a bit of time and it does take commitment on a regular basis. But this example shows that no matter how small your company may be, you can take initiatives that can have a very positive longterm effect on your business!