Remember this date: 21st April 2015. Because this is the day where Google search results are going to change forever! They could change for the better for you....or they could change for the worse!
This is the day that Google have now announced will be the launch of their new search engine evaluation algorithm! And it's the one that we've been warning everybody about for 6 months......where Google start dropping non-mobile compatible sites from their listings. For the official announcement just check Google's Webmaster Central Blog.
The announcement is fairly self explanatory on Webmaster Central. It's a huge revision of their system, and there's going to be a lot of sites adversely affected. However, if you have a mobile responsive site then you don't need to do anything, because you have exactly what Google expects to see.
But if you have an older site that isn't mobile responsive, then it seems that your rankings are going to drop quite dramatically. This will bring about a knock-on effect of less visitors, less leads, and less sales. The only way to avoid this scenario is to get a mobile compatible site in place by this date. And then of course you'll get the benefit of the ranking increase.
Why is this happening? As we've stated before, Google wants to provide it's users with the best possible results. And if your site will not display properly on a mobile device, then Google recommending sites of this type is totally at odds with it's stated objective.
Why is mobile viewing so important? Would it surprise you to know that in 2014, internet searches made on mobile devices were actually higher than those on desktop PCs! This had never happened before, and estimates suggest that this pattern is going to keep increasing dramatically year on year. Some have even suggested that it's going to lead to the demise of the desktop PC, except within office locations. Which ironically is the environment that they were originally designed for, prior to the home computer boom in the mid 90's.
So whether we like it or not, this is the age of mobile computing. And if you're not reaching that market with your products or services, it's not a good longterm scenario for any business. The countdown is on, and 21st April is getting closer! If the rankings of a non mobile friendly website start to fall, its probably down to one thing – Google’s latest algorithm update!