Facebook have announced that it has now completed indexing the 2 trillion posts that have been made to it's network!
In addition, it's made them searchable! So what does this mean to you as a business?
Well if you consider that billions of people spend 40 minutes of their time on FaceBook every day, and 20% of their time online is on this network......quite a lot. FaceBook's objective seems to be to position themselves as direct search rivals to Google. Their thinking seems to be if so many people are on their site, why make them navigate to Google and Bing for information? From now on, if they search for "Spain Property" on FaceBook they'll get a list of results related to this topic.....not just pages but also posts.
So if your FaceBook page has no recent activity and very few likes then that's not really going to inspire confidence in potential clients. The fact that your website looks great and has good Google positioning is irrelevant......because they may not even look at it.
I'm certainly getting more business related enquiries on FaceBook, so make sure you have mail notifications for these in place or you could miss potential client enquiries! Remember that social media activity happens in real time.....not Monday to Friday office hours! If you don't make contact promptly then somebody else will, and that's lost business.
This initiative by Facebook is without doubt a challenge to Google’s authority as the world’s most dominant search engine. So you can see how essential it is that you show up on these listings, because if people can find what they want on FaceBook, why would they go to Google or Bing?
It also gives potential clients the opportunity to see how you interact with enquiries posted publicly. Therefore, if your previous responses are unhelpful, or you don't even respond at all, then users are just going to go elsewhere. So in a sense, interested parties can now also evaluate you as well. It goes without saying that anything negative on there is now going to be searchable as well, so you need to ensure that nobody can post on your business page except you.
I know some of you will say that you don't like Social Media, but the fact remains that it's a very important marketing and promotional tool. And the bad news is that it's not going to go away. It's big now, and it's only going to get bigger with initiatives like this.....so don't get left behind!