2017 is approaching, so what does the future hold for your business online? Nobody can accurately predict everything, but a clear pattern is forming!
1. Mobile Websites: It's no secret that mobile computing has now taken over! If you haven't got a mobile compatible site by now you may as well pack up and go home. Simply because there's a world of business opportunities out there......and you won't be seeing any of it! You are outside looking in!
Walk down the street, go into any bar.....and what do you see? People on smartphones! And they won't be looking at sites that are not mobile compatible. In fact, they may not even be given a choice if they want to see a desktop based site, as Google will be basing rankings on the mobile version as per their recent Mobile First announcement. No mobile version? No ranking!
2. Desktop Websites: These will now have less importance, so do not design a site based purely on what you see on a traditional computer. In fact, some analysts are speculating that we could be entering an era where the clock is now ticking on this technology. Personally, I don't ever forsee a time where traditional sites will become redundant.....but there's no doubt that their importance and relevance are going to keep diminishing as each year passes.
3. Voice Search: Semantic search and user intent based on natural language patterns rather than basic keywords is going to become the norm. Voice-based queries are generally much longer, and phrased in a more natural way, so ensure that your site delivers information in a conversational (but professional) manner. Communicate by giving answers, not sales pitches!
4. Site Loading Times: As more and more usage switches to mobile, don't overload your pages with a large number of resource-heavy material like videos, high resolution images etc. Obviously don't dumb the pages down and make them appear bland to your users, but maintain a balance between form and function.
5. Fast delivery of relevant information: People want info.......and they want it immediately! So ensure that what people initially read on mobile is going to grab their attention. Don't waffle on about things that are irrelevant to their needs or interests.....just get the message across!
So that's the way things seem to be heading! Good practices like quality content, user experience, intuitive navigation, Social Media marketing, and SSL security are still the foundation on which your site is built. But Mobile Rules!
What do I think? Personally, I think the whole world has gone mad! We have now reached a scenario where the majority of people are living their lives vicariously through mobile phones!
I'll take real life any day! The storyline at my age may be a bit monotonous but the visual experiences more than make up for it!
See you in 2017!