Imagine this scenario! You've got a new website on a new domain. It looks great, it works well, and you've generated some quality content. So you sit back and wait for it to show up in the search listings......and it doesn't appear.
Weeks go by, you check every day, and still no sign of it appearing so you start getting worried. You ask yourself what's wrong with the site?.....why is Google ignoring it? At this point people usually start panicking and think that all their dreams of success are over before they even started!
Well the good news is there's no need to panic! The bad news is that you're going to have to wait a lot longer! Maybe up to 6 months! Because you're in the Google Sandbox!
What is Google Sandbox?
Quite simply it's a filter imposed on new sites. It’s purpose is to restrict ranking, especially for high-competition keywords, until the site is more established and can display a proven quality and trust factor. Look at it this way.....would you recommend a tradesman to a friend unless you're absolutely convinced of their professionalism, reliability, and integrity? And this is exactly the same thing!
It's interesting to note that Google actually deny there's a Sandbox. But they have a history of being deliberately vague in divulging information about their algorithms and evaluation processes.....so their statement has to be taken with a pinch of salt. Therefore, you just have to accept that with a new site and new domain you will have to wait to reap the full benefit of the work you've done.
What can you do to speed up the process?
Basically it comes down to demonstrating quality and trust. Make sure your site has regular quality content added, have SSL Security in place, and generate more activity across Social Media Channels.
With Social Media you can still be getting in front of people without Google's help.....so put your efforts there. A little and often is the best method. But don't start a Spamfest or you'll find yourself restricted on there as well!
Whatever you do, do not employ one of these self-professed "SEO Experts" who relentlessly bombard you with unwanted mail. That will cost you money and it won't end well. You could find yourself on Google's blacklist very easily and it could take you years to get off it. There is no quick fix in this situation....other than pay for Google Adwords. But that can end up being quite expensive so only go there as a last resort.
My message to those people with new sites and new domains is you have to be patient. Follow best practices in the way the site is built, keep generating quality content, and take advantage of the outreach that Social Media can give you. It will pay off in the end!