Displaying items by tag: British web design in Spain
Are you really Driving Your Business? Or are you a passenger just going along for the ride?
Because the landscape of business promotion and marketing is always changing, so you need to adapt to those changes to be able to stay relevant within your industry!
What am I talking about? Well think back to late last year when I told you about RankBrain.....Google's Artificial Intelligence (AI) system for search engine positioning evaluation.
Since then it's got much more efficient in it's processes because it has the ability to learn as it goes along. Consequently Google is now applying more importance to it's recommendations! It's purpose could best be described as the "translator", because it instructs the algorithm what to think about the content....with a view to making the search results more relevant to the user.
RankBrain has the ability to "humanise" the assessment, and is able to interpret the "intent" behind a user's query rather than just give a result based on matching words. Therefore you need to be delivering high quality relevant information by means of supplying answers, recommendations, and solutions to users' queries.
What we have now is three areas in the SEO process.....RankBrain, Content, and Links. When I say links I mean the number of quality backlinks on high authority sites that are pointing to yours.
So what is a "high authority" website? Essentially I'm referring to sites like Governmental, Educational, national newspapers, international news portals, multinational corporations etc. We're talking major league players here.....not a useless backlink on your mate's website for Jock Strap repairs that he made using a DIY sitebuilder. Links of that nature will see you dropping like a stone because you're grouping yourself in the same category as nonentities.
While we're on the subject of links, do NOT exchange mutual links with business colleagues. Reciprocal linking will get you both canned in double quick time as it looks like you're trying to cheat the system. This is not 2005! The only backlink worth having is one that you've earned on a high profile website! Quality not quantity is what counts, exactly the same as with the content that you publish on your site.
You cannot cheat your way to the top of search engines! Anybody who tries to convince you that they can guarantee high search engine positioning is just misleading you. Simply because you're now dealing with a system that has an artificial intelligence! Think of it as a robot in some respects. It has the ability to learn as it goes along, and is able to ascertain exactly what users are looking for in terms of their "intent". At that point it instructs the Google algorithms on how to make the relevant assessment.
RankBrain is geared to reward websites that deliver high quality content and offer a mobile friendly experience. Without both you have no hope whatsoever if your business is competing in a large, competitive business market like property, vehicles, tourism etc. Conversely, the knock-on effect of delivering a great experience on those factors, means there is more likelihood of you earning links on a high authority site which will help you even more.
Once again.....there is no "magic bullet". There are no shortcuts that can be taken! There is no way of cheating! It takes time and commitment to build up an extensive content base of high quality articles on your site that actually deliver value to users! I've been doing this for years, and I'm still doing it now. Hence our permanent placement at top spot on Google for "Web Design Spain".
Ask yourself why the businesses offering additional "SEO services" don't have the level of dominance that we have? After all, we don't even offer SEO services! The reason, quite simply, is that we practice what we preach by continually delivering quality unique content. And we then market it via Social Media! There is no mystery whatoever.....we just do what we advise you to do.
Now all this has nothing to do with Web Design (which is what we do), but it has everything to do with the promotional and marketing initiatives that are an integral part of your business (which is what you do).
There's no reason why any of you can't achieve the positioning that we have. We all use the same software, and nothing has been done technically on our site that hasn't been done on yours. The only difference is the content......or more specifically, the quality of the content, and what we do with it.
What do we do? If you're reading this article, there's your answer! We continually publish quality unique content that delivers value, which is then marketed across all Social Media channels! We hope you'll find these articles to be of help to you, but ultimately it's up to you whether you choose to act on them.
If you do, you'll need to do it on a permanent and ongoing basis. It's hard, and sometimes I wonder whether anybody even reads the articles! But what motivates me is I know who does read them.....and that's Google! I make sure they index it within an hour, and then it's one more star to add to my report card.
This sort of initiative can be classed as just one aspect of driving your business! And you know the old saying....."If you're not driving your business, then you'll be driven out of business".
I'm in the Driving Seat! I've always been in the Driving Seat! Are you?
So who's the Best Web Designer in Spain? If you search on Google they seem to think it's us! But Google are wrong......we're not!
And I'll tell you who else it isn't.....the man in the pub! I'm sure you know the type: Been everywhere, done everything, knows everything, and in a former life was allegedly a mover and a shaker in big business. Use people like this at your own risk......we've seen the aftermath of these trainwrecks and it's not a pretty sight.
The reality is that if you think using professionals is expensive, just wait till you go down the amateur route. I would advise you to do your research carefully, and look for a longterm, proven, and verifiable track record in the industry. And it goes without saying that you need to take up references. These are some of ours: WebSpain Clients......and all the other pros will be able to show you something similar.
So who is the best? First we need to establish how the industry works. Generally the pros will specialise in a particular application or framework. Essentially, we're all doing the same thing but with different systems and on different platforms. We've worked solely with Joomla (and it's predecessor Mambo) since 2001, while others may be working with WordPress or Drupal, or perhaps they do bespoke sites with their own systems. And there are some who only work in specific business areas.....like Real Estate for example.
As you can see, there is a major specialisation and segmentation occurring here, and that makes comparisons very difficult. This specialisation doesn't occur with the man in the pub of course! He'll throw anything together with anything that comes to hand that happens to be free.....and you'll pay for the dubious privilege of being his guinea pig. Your choice!
What about Review Sites? You'll see these all over the internet, particularly for web hosts. These are not real review sites, they're paid ads.....and you can pay for any of the positions. Obviously if you want number one then that's the most expensive option, and the price then drops incrementally for the lower slots. We were approached a couple of years ago for a "Spain Web Designer Review" fiasco. Our position is we've never paid a penny for advertising in 18 years, so we're not going to start now! Particularly in a deceptive way like that.
To anybody who's considering working with a web designer, I'd suggest that you search on Google and speak to a few of them. Get a feel for who they are and how they do things. You need to find one that's a good "fit" for YOU! Remember that it's not about them.....it's about YOU.
So who is the best web designer in Spain?
We may be the best web designer for some people, but given the specialisation and fragmentation I listed above, it's not possible to be all things to all men! Unless you're the man in the pub of course! That guy is multi talentless on all levels.
The simple answer to this question is there isn't one! There's only the web designer that's best for YOU! It may be us.....or it may be somebody else. But one thing I can guarantee is that the "somebody else" is never going to be the man in the pub!
The plain text web refers to all sites that are not protected by HTTPS/SSL encryption, and more major steps are being taken to get webmasters to deploy this technology. I would recommend you to read this carefully, because if you don't have encryption on your site then you're going to be affected.
First.....let's establish what is HTTPS/SSL?
It's a 2048bit data encryption method and it's used on this site.....you can see the padlock in the browser address bar.
SSL encrypts the connections to the site giving a higher level of personal security and confidence to users. For the last few years Google has been going down the path of encrypting all their sites, along with the likes of FaceBook, Twitter, Wikipedia etc. It's now becoming a universal.
In the past we've covered the importance that Google accord to HTTPS/SSL encryption on websites. A year ago they announced that they were assigning more emphasis on this factor in regards to search engine positionong. See SSL for SEO
Recently Google stated that this ranking factor was growing in importance, and would continue to do so. Additionally, they recommended webmasters to put this system into operation as soon as possible in order to provide a better web experience for users. The ramifications were that they would assign higher value to the site based on the professionalism demonstrated. And in June there was a major swing in the results towards SSL, see Google and SSL Security.
Now there's other major players besides Google planning to move against the standard insecure HTTP transmissions used in the plain text web. The Chrome browser is making moves toward warning users visiting insecure web sites. And Mozilla (Firefox) have also laid plans to follow suit by deprecating HTTP transmissions.
What does this mean to you?
No doubt you've visited sites where your browser has warned you that it was insecure and it was a danger to proceed?
This normally happens when an SSL certificate has expired......but we could be heading towards this warning for all sites without HTTPS/SSL. If you were considering the move to HTTPS/SSL, then now would be a good time to put this into place, before these site warnings get deployed.
So are we moving towards the end of the plain text web? I wouldn't bet against it!
Essentially this relates to a situation that I've seen occur at different times with different people. It refers to the scenario where people over-analyse and obsess about their site to the nth degree.......while totally missing the big picture.
The catalyst is normally their competitors are grabbing all the business.....so their only answer is to play with their website. Their mindset seems to be that because they're not doing much business.....it must be the website's fault! They believe that if they change a few words here or there, or change a photo of a tree to that of a bush, it's going to turn everything round!
Now if you find yourself in this situation and your only business plan is to play with your website.....then the bad news is that you haven't actually got a business plan! So let's focus on real world initiatives, not time wasting exercises on your site that nobody (least of all Google) is interested in.
Examples of intiatives:
1. If your domain name is expiring in the next few months, renew it now!
Reason: Google checks the WHOIS register and likes to see a long timeframe before expiry, because they don't want to recommend somebody who may not be there in 3 months time. So put a couple of years on it to demonstrate that you're in this long term.
2. Dedicated IP address and SSL security encryption!
I have SSL running here now (see the padlock in the browser address bar).....it shows professionalism, demonstrates security, proves your identity, and complies with what Google expect....so you get SEO benefits! Read this article for more information: SSL for SEO!
3. Google loves new content! This is the absolute cornerstone relating to how your site will be assessed.
But it's quality not quantity that's important. You need to generate unique well-written content that delivers value. And if you have great content that people want to read, then Google will prioritise you. They'll give you more respect, take you more seriously, and you'll gain credibility as an authority figure within your industry.
4. Social Media is another Google listing trigger! And I'm talking FaceBook, Twitter, YouTube, Linkedin, and Pinterest. You need to cover them all with quality content encouraging interaction and shares! If you leave one out because you don't like it.....then you're taking shortcuts. Ignore them at your own risk!
5. Networking....both in real life and on business networks like Linkedin. But don't waste your time by interacting with people who are not "influencers" within their respective business sectors. There is no mileage whatsoever in having a network of business contacts who are either consistent under-achievers or serial failures. Be selective!
6. E-Mail Newsletters! Sign up to MailChimp and send out e-mail newsletters to potential clients using your latest site content. If you're in business to business then research potential clients and make the first contact. If you're dealing with end users as in property sales, then start off with the mail addresses of previously interested parties and keep adding to it.
To summarise, these initiatives are not industry specific, they are good practice across all genres, and is exactly what we do. There are no guarantees of getting more business, but you're now actually taking proactive steps to build the brand (branding is going to be the next big thing on Google), and hit a wider target audience in different ways.
This is not SEO.....it's marketing and promotional initiatives while building brand awareness. So it's not a matter of doing things on your site, it's a matter of doing things with your site in terms of presenting it to more people across all media channels and on multiple levels. But it all starts with content.....that is the driving force!
So don't fall into the trap of wasting time on things that make no difference! I know for a fact that if my site looked better than it does, it wouldn't bring me any more business. Conversely, if my site wasn't as good as it is, I wouldn't lose any business! Therefore I don't waste my time playing with it! I focus on real world initiatives.
Because the reality of the situation is that the site is not my business.....it's just a tool that I use in conjunction with my business. No more, no less!