Displaying items by tag: Business websites Spain
Worried about Dirty COW? You should be, because last week a serious vulnerability was discovered in the Linux kernel which runs the majority of the world's servers. It was so critical that it can lead to a privilege escalation, denial of service, or information leaks. And it's called Dirty COW! Why the name Dirty COW? It gets its name from the Linux sub-system, called Copy-On-Write or COW, in which it appears.
You may well have seen reports in national dailies about it, and now it's spread to Android Phones as well. Basically, if you've got a website then you are potentially at serious risk because it could take weeks before web hosts get round to patching the kernel on their servers. Then the server will need to be rebooted resulting in downtime.
Unless of course you're a WebSpain client! Because when we switched to Cloud Linux earlier this year we also purchased Kernel Care as part of the package. KernelCare keeps Linux servers secure with all the latest kernel patches available immediately, and they're automatically applied without needing to reboot the server. So no security issues and no downtime!
It keeps running permanently and checks for any kernel security updates every 4 hours. If there's an update available, it just applies it without any human intervention or downtime. Our kernel was patched on 21st October......literally as the news broke.
If you're not a WebSpain client then you just have to cross your fingers that somebody is going to take action at some point to protect your business interests. Timescale is impossible to estimate......but I can guarantee that the less you paid for your hosting then the longer it will take. If it's even patched at all! But that's what happens when your main priority is cheap!
It just demonstrates, once again, how proactive we've always been in this area, and how not all web hosting is created equal.
If you're serious about your business then you need a serious provider. If you're not serious about your business, or perhaps you just don't care......then there's plenty of providers out there that would be a perfect fit for you. But we're not one of them!
Are you really Driving Your Business? Or are you a passenger just going along for the ride?
Because the landscape of business promotion and marketing is always changing, so you need to adapt to those changes to be able to stay relevant within your industry!
What am I talking about? Well think back to late last year when I told you about RankBrain.....Google's Artificial Intelligence (AI) system for search engine positioning evaluation.
Since then it's got much more efficient in it's processes because it has the ability to learn as it goes along. Consequently Google is now applying more importance to it's recommendations! It's purpose could best be described as the "translator", because it instructs the algorithm what to think about the content....with a view to making the search results more relevant to the user.
RankBrain has the ability to "humanise" the assessment, and is able to interpret the "intent" behind a user's query rather than just give a result based on matching words. Therefore you need to be delivering high quality relevant information by means of supplying answers, recommendations, and solutions to users' queries.
What we have now is three areas in the SEO process.....RankBrain, Content, and Links. When I say links I mean the number of quality backlinks on high authority sites that are pointing to yours.
So what is a "high authority" website? Essentially I'm referring to sites like Governmental, Educational, national newspapers, international news portals, multinational corporations etc. We're talking major league players here.....not a useless backlink on your mate's website for Jock Strap repairs that he made using a DIY sitebuilder. Links of that nature will see you dropping like a stone because you're grouping yourself in the same category as nonentities.
While we're on the subject of links, do NOT exchange mutual links with business colleagues. Reciprocal linking will get you both canned in double quick time as it looks like you're trying to cheat the system. This is not 2005! The only backlink worth having is one that you've earned on a high profile website! Quality not quantity is what counts, exactly the same as with the content that you publish on your site.
You cannot cheat your way to the top of search engines! Anybody who tries to convince you that they can guarantee high search engine positioning is just misleading you. Simply because you're now dealing with a system that has an artificial intelligence! Think of it as a robot in some respects. It has the ability to learn as it goes along, and is able to ascertain exactly what users are looking for in terms of their "intent". At that point it instructs the Google algorithms on how to make the relevant assessment.
RankBrain is geared to reward websites that deliver high quality content and offer a mobile friendly experience. Without both you have no hope whatsoever if your business is competing in a large, competitive business market like property, vehicles, tourism etc. Conversely, the knock-on effect of delivering a great experience on those factors, means there is more likelihood of you earning links on a high authority site which will help you even more.
Once again.....there is no "magic bullet". There are no shortcuts that can be taken! There is no way of cheating! It takes time and commitment to build up an extensive content base of high quality articles on your site that actually deliver value to users! I've been doing this for years, and I'm still doing it now. Hence our permanent placement at top spot on Google for "Web Design Spain".
Ask yourself why the businesses offering additional "SEO services" don't have the level of dominance that we have? After all, we don't even offer SEO services! The reason, quite simply, is that we practice what we preach by continually delivering quality unique content. And we then market it via Social Media! There is no mystery whatoever.....we just do what we advise you to do.
Now all this has nothing to do with Web Design (which is what we do), but it has everything to do with the promotional and marketing initiatives that are an integral part of your business (which is what you do).
There's no reason why any of you can't achieve the positioning that we have. We all use the same software, and nothing has been done technically on our site that hasn't been done on yours. The only difference is the content......or more specifically, the quality of the content, and what we do with it.
What do we do? If you're reading this article, there's your answer! We continually publish quality unique content that delivers value, which is then marketed across all Social Media channels! We hope you'll find these articles to be of help to you, but ultimately it's up to you whether you choose to act on them.
If you do, you'll need to do it on a permanent and ongoing basis. It's hard, and sometimes I wonder whether anybody even reads the articles! But what motivates me is I know who does read them.....and that's Google! I make sure they index it within an hour, and then it's one more star to add to my report card.
This sort of initiative can be classed as just one aspect of driving your business! And you know the old saying....."If you're not driving your business, then you'll be driven out of business".
I'm in the Driving Seat! I've always been in the Driving Seat! Are you?
A Visit From The Phantom? Yes it's true.....we've all had a visit! And we didn't even know it!
What I'm referring to is a Google algorithm change called Phantom 2 that's been going on invisibly (hence the name) for the past two months. And because it was done without any warning, unlike Mobilegeddon, there have been complaints from businesses that have suffered because of it.
The reality is that they only have themselves to blame, because the evaluation criteria in Phantom 2 was nothing new. It was just a reinforcement of what had been previously advised about acceptable website standards. Except in this case, Google tightened up on it much more than before.
The alarms went off in the aftermath of Mobilegeddon when sites that were actually mobile compatible started inexplicably dropping from searches. Google initially denied that something was going on, but later admitted it was a "Quality Update" rather than a major algorithm change like Panda or Penguin.
Who was affected? Sites with poor quality content (yes I know we've been here before), sites who had plagarised other sites' content, sites with excessive banner advertising, sites with popups, and sites that had videos or music on autoplay. Basically anything that was cheap, tacky, and annoying!
For those who complain about Google's continual changes, there's one thing you have to take onboard! Their goal is to deliver the best quality search results to it's users. So in this context as a site owner, what you want just doesn't enter into it. It's all about the user experience. Google are more than willing to reward site owners with favourable positioning (think of positioning as a recommendation by them) but you need to prove yourself by delivering value to users and establishing a trustworthy status.
Google's First Commandment is “Focus on the user and all else will follow”. In fact, I would suggest that you read their "Ten things we know to be true" mission statement if you haven't done so. Because you'll find that their initiatives of recent years are just the more sophisticated implementation of those original goals!
The thing is, you can't have it all ways. No doubt virtually all of you go straight to Google for internet searches, and you receive a list of site options that best meet your criteria. How many times have they delivered a page full of worthless results to you? Probably never! So you're happy with the results they give you!
Yet when you look for your own site with keyword searches you're annoyed because your site doesn't show up. Now you're not happy with the results they give you!
Now why do you think that your site doesn't show up where you think it should? Maybe it's because Google doesn't think think your site is delivering the value that others do? Just because you like your content and user experience, and you think it delivers value, doesn't mean that Google (or anybody else) actually agrees.
Just remember the mantra..."Focus on the user and all else will follow".....and make user experience your top priority. Google will like you all the more for it you know!
Google's designated cut-off day of 21st April for the de-listing of non-mobile compatible sites (Mobilegeddon) has come and gone. At this time it's still too soon to see any visible changes because of the millions of sites out there that need to be re-assessed.
The feedback that we've received because of Google's new stipulations is understandably not positive. After all, why should anybody be forced into making this upgrade by a third party? And I totally agree in terms of principle.....however, there is another side to this that I'd like you to consider.
Google are a massive company, and they didn't achieve that position without making some smart business decisions. Like any company their underlying motive is profit, but over the years their vision and initiatives have made huge improvements to the online experience.....GMail being just one of them.
This change in policy regarding mobile sites is not something they've just dreamt up to flex their online muscle. It's driven by consumer demand for using mobile devices......and that means all of you who have smartphones, IPads etc.
Latest figures show that consumers are interacting with websites via their mobile device 64% of the time, and that mobile searches now account for 67% of Internet traffic.
So whether you know it or not, you have already missed out on business over the last year by not offering potential customers the optimal user experience on mobiles. In light of that, my view is not to look at it as losing business from 21st April.....but to approach it as an opportunity to gain business by reaching a wider target market.
Google have established that we want to use mobile devices, and in order to give us the best possible user experience they have made these changes. But what I would emphasise is that Google are not forcing people to make these changes......people have forced Google to take this step simply because they wanted to use mobile devices.
Over the last few months I've received e-mails from some businesses complaining about Google's de-listing of non-mobile sites. However, to add a surreal element to the situation, their messages were actually displaying "Sent from My IPad" etc in the signature field.
So the ones who were the least enthusiastic about the era of mobile internet usage......were the ones who had actually embraced this technology themselves! The reality is that I have no connection with Google whatsoever, and, even more surprising is the fact that I don't even own a smartphone!
And that pretty much illustrates the irony of Mobilegeddon......because Google are simply giving people what they wanted.