Displaying items by tag: web design spain
So are you taking FaceBook seriously? If not, maybe it's time to reappraise the situation? Simply because FaceBook is now referring more traffic to websites than Google.
A new industry study shows that in July 2015 FaceBook pulled ahead by three percentage points in referral traffic to 38.2% compared with Google's 35.2%. Contrast that with 2012, when Google had 50% and FaceBook 10%......and you'll see that the balance of power has completely changed.
This is something that I've noticed for some time with this site, as we generally get a lot more hits from FaceBook than from Google's organic search. And that's despite the fact that we sit on the top of the search engine rankings. At first I thought this could be just an isolated occurrence, but it's now been confirmed by recent industry studies from www.parsely.com.
Want to improve your Social Media performance? Well in my experience, the best method to employ with all social media marketing is a little and often. Bear in mind that the average post on these networks has a "shelf life" of about 6 hours, so you need to be feeding information through on a regular basis. Just a few minutes a couple of times a day is all you need.
Be aware that you need to get a wide network of friends, followers etc in order to maximise your outreach. Because there's no mileage whatsoever in just talking to yourself. Try to engage with people by posting content that they'll want to share and interact with......but pick your times carefully. Early on in the morning and then again early evening is when you will reach the maximum audience. It goes without saying that a link to your site must be included, and the biggest attention grabber is a great image! The lead image is critical!
It's a numbers game! So the bigger the numbers the more you increase your odds of success. As an example, I have over 10K friends, likes, followers etc across all the networks. So in principle, this content could be seen by many thousands of those today. Nothing like this has ever been possible before, so use it to your best advantage. And best of all it costs you nothing.....other than a few minutes of your time!
The fact of the matter is that Google is now not the only show in town. So don't ignore the power of Social Media referrals or you could end up "outside looking in". It was possible to get away with that back in 2012, but those days are gone. And they're not coming back!
The plain text web refers to all sites that are not protected by HTTPS/SSL encryption, and more major steps are being taken to get webmasters to deploy this technology. I would recommend you to read this carefully, because if you don't have encryption on your site then you're going to be affected.
First.....let's establish what is HTTPS/SSL?
It's a 2048bit data encryption method and it's used on this site.....you can see the padlock in the browser address bar.
SSL encrypts the connections to the site giving a higher level of personal security and confidence to users. For the last few years Google has been going down the path of encrypting all their sites, along with the likes of FaceBook, Twitter, Wikipedia etc. It's now becoming a universal.
In the past we've covered the importance that Google accord to HTTPS/SSL encryption on websites. A year ago they announced that they were assigning more emphasis on this factor in regards to search engine positionong. See SSL for SEO
Recently Google stated that this ranking factor was growing in importance, and would continue to do so. Additionally, they recommended webmasters to put this system into operation as soon as possible in order to provide a better web experience for users. The ramifications were that they would assign higher value to the site based on the professionalism demonstrated. And in June there was a major swing in the results towards SSL, see Google and SSL Security.
Now there's other major players besides Google planning to move against the standard insecure HTTP transmissions used in the plain text web. The Chrome browser is making moves toward warning users visiting insecure web sites. And Mozilla (Firefox) have also laid plans to follow suit by deprecating HTTP transmissions.
What does this mean to you?
No doubt you've visited sites where your browser has warned you that it was insecure and it was a danger to proceed?
This normally happens when an SSL certificate has expired......but we could be heading towards this warning for all sites without HTTPS/SSL. If you were considering the move to HTTPS/SSL, then now would be a good time to put this into place, before these site warnings get deployed.
So are we moving towards the end of the plain text web? I wouldn't bet against it!
A Visit From The Phantom? Yes it's true.....we've all had a visit! And we didn't even know it!
What I'm referring to is a Google algorithm change called Phantom 2 that's been going on invisibly (hence the name) for the past two months. And because it was done without any warning, unlike Mobilegeddon, there have been complaints from businesses that have suffered because of it.
The reality is that they only have themselves to blame, because the evaluation criteria in Phantom 2 was nothing new. It was just a reinforcement of what had been previously advised about acceptable website standards. Except in this case, Google tightened up on it much more than before.
The alarms went off in the aftermath of Mobilegeddon when sites that were actually mobile compatible started inexplicably dropping from searches. Google initially denied that something was going on, but later admitted it was a "Quality Update" rather than a major algorithm change like Panda or Penguin.
Who was affected? Sites with poor quality content (yes I know we've been here before), sites who had plagarised other sites' content, sites with excessive banner advertising, sites with popups, and sites that had videos or music on autoplay. Basically anything that was cheap, tacky, and annoying!
For those who complain about Google's continual changes, there's one thing you have to take onboard! Their goal is to deliver the best quality search results to it's users. So in this context as a site owner, what you want just doesn't enter into it. It's all about the user experience. Google are more than willing to reward site owners with favourable positioning (think of positioning as a recommendation by them) but you need to prove yourself by delivering value to users and establishing a trustworthy status.
Google's First Commandment is “Focus on the user and all else will follow”. In fact, I would suggest that you read their "Ten things we know to be true" mission statement if you haven't done so. Because you'll find that their initiatives of recent years are just the more sophisticated implementation of those original goals!
The thing is, you can't have it all ways. No doubt virtually all of you go straight to Google for internet searches, and you receive a list of site options that best meet your criteria. How many times have they delivered a page full of worthless results to you? Probably never! So you're happy with the results they give you!
Yet when you look for your own site with keyword searches you're annoyed because your site doesn't show up. Now you're not happy with the results they give you!
Now why do you think that your site doesn't show up where you think it should? Maybe it's because Google doesn't think think your site is delivering the value that others do? Just because you like your content and user experience, and you think it delivers value, doesn't mean that Google (or anybody else) actually agrees.
Just remember the mantra..."Focus on the user and all else will follow".....and make user experience your top priority. Google will like you all the more for it you know!
I think you may find this very interesting......and hopefully it will change your way of thinking about the processes involved with attaining good search engine positioning. Because once and for all I'm going to explode the myth of the SEO Magic Bullet!
To get the full picture, let's take a trip down Memory Lane back to 1996 at the very dawn of the Internet, when Bill Gates made his famous "Content is King" speech! It's long since been deleted from his page, but I managed to trace the full article on the WayBack Machine.
Some of the many interesting (and prophetic) points that he made were these:
"Content is where I expect much of the real money will be made on the Internet" and "If people are to be expected to put up with turning on a computer to read a screen, they must be rewarded with deep and extremely up-to-date information that they can explore at will".
So what Bill Gates was saying is that Content would be the primary driving force behind the growth of the internet. Now here we are 20 years later.....and what's changed? In my opinion.....only peoples' perceptions of what is actually important to their websites. Because many still believe in this mythical Magic Bullet of SEO practices being the be all and end all of how successful their site will be.
It's understandable they think that way.....just look at the never ending wave of BS and white noise they get bombarded with via e-mails trying to peddle various SEO services that supposedly "guarantees" them Google number 1. Plus, let's not forget the mass of self appointed SEO "experts" giving advice on their Google Adwords funded blogs, and of course the guy down the pub who has got "connections" at Google.
I do accept that certain onsite initiatives can influence Google's assessment of your site, but these cannot counteract poor quality or non-existent content on your website. I've told people this for years, but invariably they don't want to accept it.
So I'm going to put this SEO Magic Bullet myth to bed once and for all! To do this, I ran 3 SEO audits using one of the highest rated and most precise professional analysis tools that are available.
Here's Site A....which was WebSpain! And what do you know?.....we got a fairly respectable 88%.
But how does that relate to our position on Google? We're always around the top.....we have been for years in fact. Same on Bing and Yahoo too. So initially it appears as if the onsite initiatives that we did have got us to that position. But one test proves nothing......so let's look at one of our clients' sites.
This is Site B, who is one of our clients......and it's also 88%. Which demonstrates that there's nothing been done on our site that hasn't been done to our clients' sites. In fact everything is the same including the software! Presumably this one should be number 1 or thereabouts as well? Well it isn't....it's at the bottom of page 3. What? Look at the SEO score....it doesn't make sense! When I had this result I then went to the top ranked site in their industry (who's not a client of ours) and ran the test.
This is Site C, who is not one of our clients.....and they scored 75%, which is a fairly decent result. But it's obviously a long way behind the 88% of our client's site. So we have a strange situation here! A site with 88% SEO on the bottom of page 3, while another site with 75% SEO that is ruling Google! How can this happen?
It happened because the technical audit for onsite SEO initiatives is not sophisticated enough to assess the quality and relevance of the content in the way that the Google searchbot does it. After examining Site C, I came to these conclusions:
1. Site B (done by us) looked visually better and had more technical optimisations than Site C. So everything we were physically able to do, we had done.
2. Site C (not done by us) looked the poor relation, but their content was very good indeed for that genre. It was educating and informing readers, telling them what to look out for, giving them tips and ideas, and answering any potential queries.
So what can we learn from this? Site A (WebSpain) had the technical initiatives and the content, while Site B (our clients) had the technical initiatives, but was let down by a lack of quality content. And Site C (not our clients) overcame the lack of technical initiatives by having good content that delivered value and information to the users.
It validates everything we've ever said.....no amount of SEO enhancements will ever compensate for lacklustre content.
And what did Bill Gates say 20 years ago? "Content is where I expect much of the real money will be made on the Internet".
He wasn't wrong! And not just any content.....he was referring to quality content. Don't fall into the trap of thinking any content is good.....it's not! It is quality not quantity that gets results!
The best way I can sum all this up is to say that it appears that Content is still King......but be aware that Content Marketing is now Queen.
Last September we published this article: SSL for SEO! It related to Google announcing that sites which had HTTPS/SSL encryption would be looked on more favourably in terms of search engine positioning. This represented a major step in their stated initiative of making the internet a safer place.
At that time it wasn't clear how big a ranking signal it would be, and since then no major changes were really noticed....until 10 days ago! Because since then, Google’s ranking data for HTTPS pages has increased by 9.9%......which is a huge swing. You can get the full analysis Here!
But be aware that this doesn't mean that having SSL encryption on your site is some sort of SEO magic bullet, it just means that the priority given to secure sites appears to have been increased. There are numerous other factors involved in the process of search engine ranking......with content and mobile compatibility being the main ones.
Nothing has been officially announced by Google, other than changes in algorithms were coming up. And even then, they wouldn't be drawn on exactly what those might be. But in light of the massive revision in the status of HTTPS/SSL sites over the last ten days, it appears that this is the direction they're taking.
Just to recap, HTTPS/SSL is a 2048bit data encryption method that encrypts the connection to sites giving a higher level of personal security. Essentially, users have a secure connection to the site to prevent the theft of personal and private information. In many cases the data may not be highly sensitive, but setting up a HTTPS connection ensures that no external party is spoofing addresses to retrieve information from users that they would not normally divulge. This activity is now becoming more common and a HTTPS connection safeguards against these attacks.
Strengthening web security benefits everybody, and by implementing this process on your site you'll be demonstrating to users, and Google, that you take this very seriously. Our position on this is that we certainly wouldn't want to be in the position whereby fingers were pointing at us as being responsible for the theft of users' data. Which is why we have always had SSL security on this site.
The difference now is there seems to be measurable search engine positioning benefits that you can gain from it as well. So it's a win-win situation for everybody.....except the cyber criminals of course!
The IT industry has always evolved at a fast pace, and never more so than in recent years with the massive expansion of mobile computing as a part of everyday life.
I can remember over 20 years ago when the internet was predominantly text documents and grainy images delivered via a 9.9k analogue modem. Back in those days I'd speak to businesses about getting websites and they had absolutely no idea of what the internet was. Many dismissed it as a passing craze, but by the late 90's people had realised how important it really was. Which then brought about the dotcom boom!
After that point the technology obviously became more sophisticated, but every week I'd read about "the next big thing" that was going to change everything. In most cases they came and went, never even causing a ripple on the surface. So I began to get cynical.....to the point that any potential initiative was viewed as the latest internet fad. Without realising it, I became resistant to change. That's a bad move in this industry, and I'll give you an example of when I made the wrong call. It was a howler!
In 2006 as FaceBook started gaining momentum, and a year or two later when Twitter came along......I dismissed them both.
In my defence I had lived through the rise and fall of Yahoo Geocities and MySpace, so I had solid reasons to be sceptical.
My non-involvement and total dismissal of these initiatives continued until 2011. Then it hit me that these types of Social Media were not going to disappear as their predecessors had done.....in fact they had turned into massive platforms for business initiatives!
I looked carefully, saw a big game going on......and we weren't in it. All our competitors were highly active with huge followings.....but we didn't even exist.
For the next two years we focussed on clawing back the deficit caused by those wasted years where I'd got cynical, complacent, and resistant to change. I learned from that though.....now I embrace every new initiative at the outset. Because if you don't, you could end up outside looking in.
Consequently, when the mobile computing boom came along (which was the biggest ever gamechanger), we jumped on it straight away. In fact at one point in early 2013 we were the only designer in Google's top ten to be mobile compatible, as I wasn't going to make another gaff like the Social Media fiasco.
I think that as we get older we become less accepting of change, and I'm sure there was an element of this involved when I made the wrong call on Social Media. I fell into the trap of thinking that if something has always worked well on the current business model that's being employed.....then why change?
But in business terms that's a dangerous way of thinking, because invariably the business scenario around us is changing and evolving all the time. It's a case of the game keeps changing, and unless you move with those changes then ultimately you could find that you're no longer part of the game.
As I've said in previous articles, Social Media is very important, but mobile compatibility is critical!
This is not something in the future.....it's right here, right now! The future is now upon us.....and it's called Mobile Computing! Are you a part of it?
After many years of being involved in the IT industry, plus working in other business sectors prior to 1988......I notice that one thing never changes! And that is the endless quest for "cheap".
Obviously, there's absolutely nothing wrong with looking for the best deal when you're buying something. But don't confuse "cheap" with "value for money", because these are two different things. Particularly in regard to web design.
There are some things in life that you don't want to cut corners on, because they're just too important to take chances with. And what you're talking about in this context is the future of you and your family. Effectively, it's not a question of how much money you can save at the time.....it's more a question of how much money you can lose in the future.
Now let's relate this to business web design services by examining some options when you're planning a website!
1. For example, you can get basic website building software for a few pounds and have a go yourself! Why not...it can't do any harm surely?
2. And there's always a self-professed expert down the pub who knows all about this stuff. Don't be put off by the fact that he doesn't actually do this for a living successfully.....because what could go wrong?
3. And if those options don't work, you could always use a FaceBook Business page of course. That way you don't even have to pay for a domain or web hosting! Result.
4. Now here's a radical one! Contact a number of professional web designers, look for a verifiable track record, check testimonials, and get a feel for who you think is right for you.
So you make your choice out of those options above, and let's say you go for options 1, 2 or 3. You add some content to your page telling people how professional you are, and then wait for business to come in. Unfortunately, you find that nothing happens, nobody seems to take you seriously, and then you start getting frustrated.
But look at the way you went about it.....look at the end result.....does that say "professional" to you? And here's the thing, it's not going to say "professional" to anybody else either.
So besides presenting yourself unprofessionally, you've now made claims that none of your previous business decisions actually substantiate. Add loss of credibility to the unprofessionalism, and before you've even got off the ground you've stacked the odds against you. The bottom line is that if you can't demonstrate a reasonable degree of professionalism to prospective clients, then why would they expect you to be professional in what you do for them?
It doesn't have to be that way, but unfortunately that way is the legacy of cheap. Now I'm sure that you don't need the grief, and you most certainly don't need the loss of credibility, so play it safe and go for option 4. It's a no-brainer!
This option doesn't have to be expensive, shop around, do your research, and get testimonials from prospective companies.
With us, you are guaranteed to get a professional website that is fully mobile compatible, you'll receive unsurpassed support, and prospective clients (plus competitors) will know that you're deadly serious about what you're doing.
Admittedly that option isn't "cheap".....but in terms of "value for money" we think it's unbeatable. Only you can make your business a success, but now you've got a professional platform on which to plan your future. If you're serious about your future, only option 4 gives you a realistic chance of success. While options 1,2, and 3, whichever way you dress them up, are no more than occupational suicide. So choose wisely!
As you know, the way that people use the Internet is changing. We're experiencing a move away from the traditional desktop method into a more mobile centric environment.
So if your focus is only based around attaining high Google rankings, then you need to stop and evaluate everything you do right now......because Facebook are launching their own in-house app to corner the search market.
Google’s “Mobilegeddon” algorithm change that occurred on April 21st has now created a scenario where mobile searches are critical. And Facebook has been more than happy to take advantage of the new opportunities this presents by developing an in-app keyword search engine specifically for use with mobile devices. At present, search returns via this option are sorted by relevancy, though recently published articles that have attracted a high degree of social engagement are also in the listings.
Why is this happening? Mobile ad revenue is big business, particularly on Facebook. Their ad revenue is increasing and businesses are now willing to pay more for FaceBook ads than Google ads......so obviously they must feel that this avenue represents a better return on investment than traditional methods.
This is indicative of the power of social media advertising, and now with the search ap being launched we could be heading towards a situation where potential clients ignore Google completely and do their searches on FaceBook. So if you don't have a clearly defined and well established presence on there, you could find yourself outside looking in.
Still not convinced? Then I'd suggest that you factor in the statistic that Facebook attracts 1.44 billion active users every month! That is a massive outreach. And if they are going to offer the opportunity for users to do a full search on their platform, effectively eliminating the need to go to another search engine, then it's going to be a game changer.
Google has clearly defined the criteria that mobile based internet communications are critical, and now Facebook appear to be seizing this opportunity to grab a big share of the market.
They've already established themselves as an outstanding platform for businesses, advertisers and users.....so they have the numbers behind them to seriously challenge Google's dominance of the search market. And over a longterm basis, through the introduction of different initiatives, they have the potential to render the conventional search engine, as we know it now, virtually obsolete.
Therefore, I would strongly advise that you maintain a serious and active Social Media presence across all platforms (particularly Facebook), with ongoing daily promotional activity. What you posted yesterday is no longer relevant, and I always suggest the "little and often" method because 75% of engagement occurs within the first five hours. Additionally, make sure you expand your user base with more friends, likes, followers, circles etc.....or you'll end up just talking to yourself.
In the past all SEO activity has been based around the results of traditional desktop searches on Google......but now we have to prepare for the changing face of search. Don't get left out in the cold!
Essentially this relates to a situation that I've seen occur at different times with different people. It refers to the scenario where people over-analyse and obsess about their site to the nth degree.......while totally missing the big picture.
The catalyst is normally their competitors are grabbing all the business.....so their only answer is to play with their website. Their mindset seems to be that because they're not doing much business.....it must be the website's fault! They believe that if they change a few words here or there, or change a photo of a tree to that of a bush, it's going to turn everything round!
Now if you find yourself in this situation and your only business plan is to play with your website.....then the bad news is that you haven't actually got a business plan! So let's focus on real world initiatives, not time wasting exercises on your site that nobody (least of all Google) is interested in.
Examples of intiatives:
1. If your domain name is expiring in the next few months, renew it now!
Reason: Google checks the WHOIS register and likes to see a long timeframe before expiry, because they don't want to recommend somebody who may not be there in 3 months time. So put a couple of years on it to demonstrate that you're in this long term.
2. Dedicated IP address and SSL security encryption!
I have SSL running here now (see the padlock in the browser address bar).....it shows professionalism, demonstrates security, proves your identity, and complies with what Google expect....so you get SEO benefits! Read this article for more information: SSL for SEO!
3. Google loves new content! This is the absolute cornerstone relating to how your site will be assessed.
But it's quality not quantity that's important. You need to generate unique well-written content that delivers value. And if you have great content that people want to read, then Google will prioritise you. They'll give you more respect, take you more seriously, and you'll gain credibility as an authority figure within your industry.
4. Social Media is another Google listing trigger! And I'm talking FaceBook, Twitter, YouTube, Linkedin, and Pinterest. You need to cover them all with quality content encouraging interaction and shares! If you leave one out because you don't like it.....then you're taking shortcuts. Ignore them at your own risk!
5. Networking....both in real life and on business networks like Linkedin. But don't waste your time by interacting with people who are not "influencers" within their respective business sectors. There is no mileage whatsoever in having a network of business contacts who are either consistent under-achievers or serial failures. Be selective!
6. E-Mail Newsletters! Sign up to MailChimp and send out e-mail newsletters to potential clients using your latest site content. If you're in business to business then research potential clients and make the first contact. If you're dealing with end users as in property sales, then start off with the mail addresses of previously interested parties and keep adding to it.
To summarise, these initiatives are not industry specific, they are good practice across all genres, and is exactly what we do. There are no guarantees of getting more business, but you're now actually taking proactive steps to build the brand (branding is going to be the next big thing on Google), and hit a wider target audience in different ways.
This is not SEO.....it's marketing and promotional initiatives while building brand awareness. So it's not a matter of doing things on your site, it's a matter of doing things with your site in terms of presenting it to more people across all media channels and on multiple levels. But it all starts with content.....that is the driving force!
So don't fall into the trap of wasting time on things that make no difference! I know for a fact that if my site looked better than it does, it wouldn't bring me any more business. Conversely, if my site wasn't as good as it is, I wouldn't lose any business! Therefore I don't waste my time playing with it! I focus on real world initiatives.
Because the reality of the situation is that the site is not my business.....it's just a tool that I use in conjunction with my business. No more, no less!
Google's designated cut-off day of 21st April for the de-listing of non-mobile compatible sites (Mobilegeddon) has come and gone. At this time it's still too soon to see any visible changes because of the millions of sites out there that need to be re-assessed.
The feedback that we've received because of Google's new stipulations is understandably not positive. After all, why should anybody be forced into making this upgrade by a third party? And I totally agree in terms of principle.....however, there is another side to this that I'd like you to consider.
Google are a massive company, and they didn't achieve that position without making some smart business decisions. Like any company their underlying motive is profit, but over the years their vision and initiatives have made huge improvements to the online experience.....GMail being just one of them.
This change in policy regarding mobile sites is not something they've just dreamt up to flex their online muscle. It's driven by consumer demand for using mobile devices......and that means all of you who have smartphones, IPads etc.
Latest figures show that consumers are interacting with websites via their mobile device 64% of the time, and that mobile searches now account for 67% of Internet traffic.
So whether you know it or not, you have already missed out on business over the last year by not offering potential customers the optimal user experience on mobiles. In light of that, my view is not to look at it as losing business from 21st April.....but to approach it as an opportunity to gain business by reaching a wider target market.
Google have established that we want to use mobile devices, and in order to give us the best possible user experience they have made these changes. But what I would emphasise is that Google are not forcing people to make these changes......people have forced Google to take this step simply because they wanted to use mobile devices.
Over the last few months I've received e-mails from some businesses complaining about Google's de-listing of non-mobile sites. However, to add a surreal element to the situation, their messages were actually displaying "Sent from My IPad" etc in the signature field.
So the ones who were the least enthusiastic about the era of mobile internet usage......were the ones who had actually embraced this technology themselves! The reality is that I have no connection with Google whatsoever, and, even more surprising is the fact that I don't even own a smartphone!
And that pretty much illustrates the irony of Mobilegeddon......because Google are simply giving people what they wanted.