Sunday, 28 May 2017 14:31
Ahead of the Game!
Ahead of the Game! - 5.0 out of 5 based on 10 votes
We've always tried to stay ahead of the game on all the potential changes and advancements within the web industry. Our goal is to inform our clients of anything that they need to know, in order to ensure that they are secure, and in a better position than their competitors. The protection of clients' interests is always at the core of what we do.
But that can only happen if these news articles are actually read, and appropriate action is taken. They are of benefit to everybody.....and after all, do you really want competing businesses leaving you behind?
Are they worth reading? Well let's look at a few things that actually came to pass!
Mobile Compatible Websites: If you go back to 2012 we were the first Brit web designers in Spain to have a mobile compatible site, and the first to provide mobile compatible sites to our clients as standard at no extra charge. Now everybody does.
We said at that time that mobile compatibility would eventually be Google's priority! And sure enough in April 2015 Mobilegeddon occurred.....where any non-mobile sites were dropped in the listings. We then speculated that Google were likely to adopt a policy of Mobile First where they would be looking for a mobile site first and foremost. And sure enough, that happened in January 2017.
HTTPS/SSL Websites: In August 2014 we published the article SSL for SEO where we discussed Google's new emphasis on HTTPS/SSL encryption on all sites to protect visitors from identity theft and phishing attacks! And that Google were likely to prioritise these sites in listings due to them providing a safe and secure environment for users.
At that time around 15% of sites in the top ten had this in place. By this time last year the figure had risen to 30%. Currently, latest studies from MOZ show that this has now passed 50%. Projections are that this is going to continue to rise to around 65% by the end of this year. Does your site have the green padlock in the address bar to reassure users and Google that you are actually a professional?
Security: Over the years we've continually emphasised that security is the most important aspect of what we do. We will not run obsolete software on the servers, and we will not permit outdated website applications, or sites from other designers, to be put on our servers. We've strongly recommended that every client's site is always up to date and that they put a commercial security firewall in place....because I can guarantee that every day somebody is trying to break into it.
And now Google has come out and said exactly the same thing: "It’s best to take a preventative approach and secure your site rather than dealing with the aftermath". Do you have a security firewall on your site?
SEO: Look back on here over many years and you'll find numerous articles telling people the REAL truth! We've always built websites properly following all Google recommendations and guidelines......and emphasised to clients that they must generate quality content to get good results.
Unfortunately, others just spewed out a torrent of disinformation to assist their "hard sell" business plans......and many people got their sites blacklisted by Google as a result of these "initiatives". Not to mention how much they paid for these services in the first place.
I'm sure people actually thought I knew nothing about the subject (despite the fact that this site has dominated Google for 10 years).......but then Google came to my rescue! Because they finally published their Search Quality Guidelines which validated EVERYTHING that I'd been saying for years. So when somebody tries to sell you an SEO Magic Bullet.......just refer to that article. Because it blows that myth out of the water.
So that makes FOUR major web developments affecting you and your business within the last five years where we were ahead of the game. And we kept you ahead of the game too! Get informed! Don't let your competitors get ahead of you in areas like this.......because if they're better informed than you, then they're more likely to do better business than you. There is no substitute for Knowledge! It's not about Web Design.......it's all about Business!