Sunday, 07 December 2014 23:00
Content Marketing - 5.0 out of 5 based on 11 votes
Every business wants favourable positioning on search engines. While it isn't the life or death situation that many people believe it to be, it does help.
However, I want to debunk a myth that still exists, because there is a gross lack of understanding about SEO related practices. These have been fuelled by a mountain of misinformation, generated by various self appointed SEO experts over many years!
While it's true that certain unscrupulous practices could have got you prime positioning in the past.......these loopholes have now been closed! To the extent that some of the sites that went down this dubious path have now been blitzed by Google, simply because they were caught cheating. This has resulted in an explosion of reputation management companies turning up to clean up the mess. At a price!
Businesses fell for the myth that SEO was all about pieces of secret code that could be put on the site, which would bring untold riches and an immediate promotion to the lifestyle of the rich and famous! Well the truth is, there never has been a magic bullet, and there never will be......and this is what I've been telling people for years! If businesses had focussed on providing users and search engines with what they wanted instead of trying to figure out ways to cheat the system, they wouldn't be in this mess now.
While it's true that onsite SEO optimisation to deliver the content in the right way is very important, just bear one phrase in mind....you can't polish garbage! You may try to enhance it somewhat by rolling it in glitter, but it's still garbage! So your content has to be grammatically correct, relevant, and deliver value.
So what can you do?
Generate unique content of value to the user and search engines! Never copy content from other websites.....you will be penalised!
Quality is more important than quantity. So you should try to deliver information that informs the user clearly and effectively, and whenever possible, delivers solutions. Internet searches are much more complex now....gone are the days of one and two word searches. People are putting in specific questions and your content should provide the answers in a clear, concise, and grammatically correct manner.
Stop talking about me, me, me! Deliver the information, and demonstrate the benefits of the product or service to the user. People want to know what you're going to do for them.....they don't want to hear your self promotion speech.
Make sure you include a related image.....images are important, especially for Social Media display to attract attention.
Use one or two (no more) long tail keywords within the content.....for example "web design for British businesses in Spain".
When you've got content on your site, then keep distributing it on Social Media. A little and often is the key! But try to engage with users on Social Media.....encourage people to share, reply and interact.
You don't need the literary prowess of an Oscar Wilde to be able to do this effectively. You know your business, and you should know your customers' needs and requirements. If your spelling and grammar is lacking, then get a friend to check it over. Be aware that professional content writers do not come cheap....and really good ones are hard to find. So employing somebody to do this is not going to be an option unless you have a very generous budget.
Remember that you can make a difference! Be organised, be disciplined, and aim to provide content that people will want to read and share! Build yourself into an authority figure within your industry, and then users and search engines will sit up and listen.
All I've done is just tell you what I do.......in fact, it's what I've always done. No secret code or hidden mysteries to it whatsoever, just plain common sense! But does it work? Just search for "Web Design Spain" on Google and draw your own conclusion.