Reviews
Monday, 12 March 2018 14:08

Still don't have SSL?

SSL

For over 3 years we've been advising website owners to get HTTPS/SSL encryption in place because the internet has been moving towards a totally encrypted medium. A major development is now taking effect from July 2018 onwards.....and from thereon it's going to get much more difficult to present yourself online as a professional business unless you have this system in place.

Because from then on, Google will be placing a "Not Secure" warning in the browser for all sites (and all pages on all sites) that are not encrypted. The official announcement from Google can be seen HERE

There are many benefits of having HTTPS/SSL encryption in place:

1. A 2048 bit encrypted connection between the user and the site gives a higher level of security for data transmission.
2. An SSL certificate also provides authentication. This means that users can be sure that they are sending information to YOU, and not to a criminal’s server.
3. Protection from Phishing, where a criminal tries to impersonate you or your website.
4. You can use a Dedicated IP address that gives you protection from any IP blacklisting of your site and e-mail caused by other users on the shared server IP address.
5. Enhanced professionalism giving clients confidence in doing business with you.
6. Trust! Browsers give visual cues, such as the lock icon in the address bar, which tells visitors that their connection is secure.
7. SSL is a criteria for search engine ranking, so potentially higher placement in searches.
8. You'll get a "Secure" message displayed on your site rather than "Not Secure".

If that all sounds a bit technical.....then here's a short video that will explain it.

So if you haven't got SSL in place then now is the time to make a move before you end up losing business! Simply because the words "Not Secure" on every page of your site are not going to inspire or reassure any potential client!

For more information contact us on 

Published in WebSpain
Sunday, 28 May 2017 14:31

Ahead of the Game!

Web Advancements

We've always tried to stay ahead of the game on all the potential changes and advancements within the web industry. Our goal is to inform our clients of anything that they need to know, in order to ensure that they are secure, and in a better position than their competitors. The protection of clients' interests is always at the core of what we do.

But that can only happen if these news articles are actually read, and appropriate action is taken. They are of benefit to everybody.....and after all, do you really want competing businesses leaving you behind?

Are they worth reading? Well let's look at a few things that actually came to pass!

Mobile Compatible Websites: If you go back to 2012 we were the first Brit web designers in Spain to have a mobile compatible site, and the first to provide mobile compatible sites to our clients as standard at no extra charge. Now everybody does. 
We said at that time that mobile compatibility would eventually be Google's priority! And sure enough in April 2015 Mobilegeddon occurred.....where any non-mobile sites were dropped in the listings. We then speculated that Google were likely to adopt a policy of Mobile First where they would be looking for a mobile site first and foremost. And sure enough, that happened in January 2017.

HTTPS/SSL Websites: In August 2014 we published the article SSL for SEO  where we discussed Google's new emphasis on HTTPS/SSL encryption on all sites to protect visitors from identity theft and phishing attacks! And that Google were likely to prioritise these sites in listings due to them providing a safe and secure environment for users.
At that time around 15% of sites in the top ten had this in place. By this time last year the figure had risen to 30%. Currently, latest studies from MOZ show that this has now passed 50%. Projections are that this is going to continue to rise to around 65% by the end of this year. Does your site have the green padlock in the address bar to reassure users and Google that you are actually a professional?

Security: Over the years we've continually emphasised that security is the most important aspect of what we do. We will not run obsolete software on the servers, and we will not permit outdated website applications, or sites from other designers, to be put on our servers. We've strongly recommended that every client's site is always up to date and that they put a commercial security firewall in place....because I can guarantee that every day somebody is trying to break into it.
And now Google has come out and said exactly the same thing: "It’s best to take a preventative approach and secure your site rather than dealing with the aftermath". Do you have a security firewall on your site?

SEO: Look back on here over many years and you'll find numerous articles telling people the REAL truth! We've always built websites properly following all Google recommendations and guidelines......and emphasised to clients that they must generate quality content to get good results.
Unfortunately, others just spewed out a torrent of disinformation to assist their "hard sell" business plans......and many people got their sites blacklisted by Google as a result of these "initiatives". Not to mention how much they paid for these services in the first place.
I'm sure people actually thought I knew nothing about the subject (despite the fact that this site has dominated Google for 10 years).......but then Google came to my rescue! Because they finally published their Search Quality Guidelines which validated EVERYTHING that I'd been saying for years. So when somebody tries to sell you an SEO Magic Bullet.......just refer to that article. Because it blows that myth out of the water.

So that makes FOUR major web developments affecting you and your business within the last five years where we were ahead of the game. And we kept you ahead of the game too! Get informed! Don't let your competitors get ahead of you in areas like this.......because if they're better informed than you, then they're more likely to do better business than you. There is no substitute for Knowledge! It's not about Web Design.......it's all about Business!

As always, if you need any advice just contact us at

Published in WebSpain
Saturday, 21 January 2017 09:14

A warning from Google!

SSL Security

Many site owners are going to be getting an e-mail warning from Google very soon! Simply because they have not put HTTPS/SSL security in place on their sites.
From this month on "Chrome will show a Not Secure warning for all pages served over HTTP, regardless of whether or not the page contains sensitive input fields".

We've been advising our clients that this has been coming for some considerable time.....most recently two months ago in HTTPS Websites so many are now prepared. Are you?
The background to this is that we register every site that we build with Google in their Search Console. This tells them exactly where your site is located, and we also give them an XML sitemap along with multiple page URL's so they can index you more efficiently. So they know all about you!

This has benefits besides quicker indexing because it also flags up warnings if there are technical irregularities on the site. We then analyse these and rectify them immediately before it causes any issues. But with this situation regarding HTTPS they're taking it a stage further because they're sending me an e-mail to be passed on to the owner of the site.
The correspondence is quite clear....."The new warning is the first stage of a long-term plan to mark all pages served over the non-encrypted HTTP protocol as Not Secure".

If you look in the browser address bar of this site you'll see the green padlock and the word "Secure". If you don't have an SSL in place you'll bee seeing a warning icon with the words "Not Secure" which doesn't exactly inspire confidence in visitors. After all, if you had the choice of vising a Secure or Non-Secure site where would you go?
It's not clear yet whether these warnings will show up in the Google search listings.....but if they do then your traffic is likely to drop considerably. We already know that Google are prioritising Secure sites in the listings, now it's a question of if, or when, they plan to start dropping the Non-Secure sites. Whatever happens, it's not good news if you don't have SSL security in place.

I know that some of you won't like this latest update. But you have to understand that Google wants to make the web a safer place.....and directing users to sites where they could be put at risk of phishing or identity theft doesn't help their cause. And it certainly doesn't help the users much either. 

If you have a website, think of it as a shop in real life. Then ask yourself whether you would want to enter any premises that had been deemed unfit or dangerous? We all have a collective responsibility here, so I would strongly suggest you get HTTPS/SSL encryption in place immediately. With Business comes Responsibility!

As I pointed out a few months ago in Is Your Business Worth a Coffee  the cost is not going to break the bank! But running without it is guaranteed to have a detrimental effect on your bank balance through lost business.

For more information contact us at

Published in WebSpain
Thursday, 15 December 2016 13:57

What the Future Holds!

Web Development Spain

2017 is approaching, so what does the future hold for your business online? Nobody can accurately predict everything, but a clear pattern is forming!

1. Mobile Websites: It's no secret that mobile computing has now taken over! If you haven't got a mobile compatible site by now you may as well pack up and go home. Simply because there's a world of business opportunities out there......and you won't be seeing any of it! You are outside looking in!
Walk down the street, go into any bar.....and what do you see? People on smartphones! And they won't be looking at sites that are not mobile compatible. In fact, they may not even be given a choice if they want to see a desktop based site, as Google will be basing rankings on the mobile version as per their recent Mobile First announcement. No mobile version? No ranking!

2. Desktop Websites: These will now have less importance, so do not design a site based purely on what you see on a traditional computer. In fact, some analysts are speculating that we could be entering an era where the clock is now ticking on this technology. Personally, I don't ever forsee a time where traditional sites will become redundant.....but there's no doubt that their importance and relevance are going to keep diminishing as each year passes.

3. Voice Search: Semantic search and user intent based on natural language patterns rather than basic keywords is going to become the norm. Voice-based queries are generally much longer, and phrased in a more natural way, so ensure that your site delivers information in a conversational (but professional) manner. Communicate by giving answers, not sales pitches!

4. Site Loading Times: As more and more usage switches to mobile, don't overload your pages with a large number of resource-heavy material like videos, high resolution images etc. Obviously don't dumb the pages down and make them appear bland to your users, but maintain a balance between form and function.

5. Fast delivery of relevant information: People want info.......and they want it immediately! So ensure that what people initially read on mobile is going to grab their attention. Don't waffle on about things that are irrelevant to their needs or interests.....just get the message across!

So that's the way things seem to be heading! Good practices like quality content, user experience, intuitive navigation, Social Media marketing, and SSL security are still the foundation on which your site is built. But Mobile Rules!

What do I think? Personally, I think the whole world has gone mad! We have now reached a scenario where the majority of people are living their lives vicariously through mobile phones!
I'll take real life any day! The storyline at my age may be a bit monotonous but the visual experiences more than make up for it!
See you in 2017!

For more info contact us at

Published in WebSpain
Saturday, 05 November 2016 09:24

HTTPS/SSL Security is Taking Over!

HTTPS Websites

HTTPS/SSL security on websites is important! I've been saying it for some years, and recent statements from Google demonstrate that it's now becoming the minimum acceptable standard......"A web with HTTPS is not the distant future. It’s happening now, with secure browsing becoming standard!"

Let me clarify that! It's now no longer evaluated as an optional addon that gives additional benefits......it's now classed as a critical indicator of your professionalism. Google is not in the business of deliver poor or potentially unsafe search results to users, so it's looking for signs that demonstrate you are a serious business entity. Basically it needs to know that you are who you say you are, and that any site visitors are not at risk of identity theft, phishing etc.

This is part of a mission that Google have been on in recent years to make the web a safer place. And it's really picked up momentum now. Here's their latest Security Bulletin where they say "More than half of pages loaded and two-thirds of total time spent by Chrome desktop users occur via HTTPS, and we expect these metrics to continue their strong upward trajectory".

Google Blog

We're now heading towards two classes of web sites......the professional and secure ones with HTTPS, and the unprofessional and insecure ones who are trying to do everything on the cheap while taking no responsibility for their clients' personal security. 
If you were Google, who would you recommend in search listings? If you're a site visitor, who would you trust to do business with?

As I've listed before, these are some of the benefits of having HTTPS/SSL data encryption in place:
1. 2048 bit encrypted connection between the user and the site giving a higher level of security for data transmission.
2. An SSL certificate also provides authentication. This means that users can be sure that they are sending information to YOU, and not to a criminal’s server.
3. Protection from Phishing, where a criminal tries to impersonate you or your website.
4. Dedicated IP address that gives you protection from any IP blacklisting of your site and e-mail caused by other users on the shared server IP address.
5. Enhanced professionalism giving clients confidence in doing business with you.
6. Trust! Browsers give visual cues, such as the lock icon in the address bar, which tells visitors that their connection is secure.
7. SSL is a criteria for search engine ranking, so potentially higher placement in searches.

None of the above is opinion! None of it is conjecture or hypothesis! It's the cold hard facts with verifiable links to substantiate them. Do YOU need it? Once again, I'm not going to give you an opinion!
I'll just let Google answer that one...."As the remainder of the web transitions to HTTPS, we’ll continue working to ensure that migrating to HTTPS is a no-brainer, providing business benefit beyond increased security. Don’t hesitate to start planning your HTTPS migration today!"

If you require any more info just contact us at

Published in WebSpain
Friday, 02 September 2016 12:25

Is your Business worth a Coffee?

SSL Site Security

Is your Business worth a cup of Coffee a week? Because it seems that many site owners out there don't seem to think so!
And unfortunately for those people, Google are now telling their site visitors exactly how much value they actually place on it.

I'm talking about SSL encryption! Because for the past few years Google has been telling people how important it is to have SSL security encryption on their websites. We first brought it to your attention over two years ago in SSL for SEO

Since that time we've updated you on the increased importance that Google (and other search engines) have been applying to it. In fact Google has even gone as far as to confirm they are interpreting the presence of an SSL certificate as a criteria in search engine positioning.....as we announced back in July 2015 in GOOGLE AND SSL SECURITY.

Now things have moved on again! In the past Google were giving incentives for site owners to put this in place. Now they're potentially penalising insecure sites by warning users that it could be a risk to their personal security. Effectively they're saying "We've given you two years to put this in place.....you haven't bothered, so now you're going to be penalised".

They're doing this by showing a warning icon in the browser address bar if SSL security is not in place. Prior to this, it was just a fairly innocuous blank icon of a page.....but now it's a large "I" denoting important information. Here you can see the difference between safe and unsafe sites:

 SSL Warning

As you see, WebSpain is in green with the padlock displayed, while the insecure site has the "I" icon. And when the user clicks that icon they are told "This page is not secure".

We didn't even notice that this system had been put in place! It was only when a client contacted us about one of their customers being reluctant to fill in an online form due to the risk of data theft, that we became aware of it.

As we've covered before, SSL encryption protects you and your clients from the risk of data theft and phishing. It also gives you potentially improved search engine positioning, while enhancing professionalism and client confidence. Additionally, you are protected from anybody else on the server getting the shared IP address blacklisted.

Ultimately it's your choice on whether you choose to implement it......we are just making you aware of the direction that things are headed. Taking this further, if they decide to redirect straight to their full page insecure message then users will see this:

Site Warning

Personally, I wouldn't bet against them putting an "Unsafe Site" warning in the search listings as well. Be aware that this isn't going to go away! If anything, they'll up the ante even further! So I would suggest that you address this issue now.....before your business starts getting disrupted.

Look at the benefits of SSL encryption......and balance that against the cost! It isn't even 2 Euros a week, which basically equates to a cup of coffee! Our businesss is most definitely worth a cup of coffee a week......is yours?

For more information contact us at

Published in WebSpain
Wednesday, 06 July 2016 17:47

Do you need HTTPS/SSL?

SSL Certificates

If you think you don't need HTTPS/SSL security on your site, then you may need to re-evaluate this opinion as things are changing.

Back in August 2014 we published an article called SSL for SEO. This related to the announcement that Google had made at the time informing webmasters that HTTPS/SSL security was now a ranking factor in search engine positioning. So what's changed since then? At first not much......but stats now demonstrate that having SSL security in place is getting very important.

Let's first look back to July 2014 prior to Google's announcement! This chart shows that only 7% of the results delivered on the first page of Google were sites with SSL encryption.

Importance of SSL

Fast forward two years.....and now the chart shows that the percentage of sites with SSL on the first page of Google is 35%.

Benefits of SSL

At the current rate of increase we're going to hit 50% earlier next year. And industry analysts consider that 50% could well be the balance point where Google really turn up the algorithmic volume on SSL. In the initial stages they couldn't downgrade sites for not having SSL because it would diminish the quality of their search results. But now the bigger players like Wikipedia, Amazon, Facebook, YouTube, eBay, Twitter etc are all on board with SSL.....things are likely to change.

So what is SSL? Basically it's a a 2048bit data encryption method, and these days it comes with multiple benefits:

1. 2048 bit encrypted connection between the user and the site giving a higher level of security for data transmission.
2. An SSL certificate also provides authentication. This means that users can be sure that they are sending information to YOU, and not to a criminal’s server.
3. Protection from Phishing, where a criminal tries to impersonate you or your website.
4. Dedicated IP address that gives you protection from any IP blacklisting of your site and e-mail caused by other users on the shared server IP address.
5. Enhanced professionalism giving clients confidence in doing business with you.
6. Trust! Browsers give visual cues, such as the lock icon in the address bar, which tells visitors that their connection is secure.
7. SSL is a criteria for search engine ranking, so potentially higher placement in searches.

If those benefits are not important to you, then there is no need for you to consider SSL. However, if that's the case, I would advise you not to make statements in your terms and conditions like "We take your security and data protection seriously".....because in reality you don't. So probably best if you omit that part because you're leaving yourself wide open.

To summarise, HTTPS/SSL encryption delivers numerous benefits to both site users and site owners alike, and it's importance is going to continue to rise.
At some point it may well be that those websites without HTTPS/SSL will be viewed as inactive or dormant businesses. Or even worse, as some analysts have suggested, Google may show a message to users warning them that it's an insecure site, or actually force HTTPS through the browser. If that happens, it could have catastrophic effects on businesses without SSL security.

We've used HTTPS/SSL on our site for almost 10 years now.....simply because it was the professional way to do things. For those of you considering making the switch now, there's many more incentives to do so as I've indicated above. Because you never know, in the future it could come down to Google viewing unsecured sites as.....NOT ENCRYPTED? Then you're NOT RELEVANT!

If you have any queries contact us at

Published in WebSpain

Been let down by other Companies? Need help? It's time to speak to WebSpain!   Contact Us