Displaying items by tag: british webdesign spain
So what is the User Journey.....and why should you be aware of it?
If you're running a small to medium sized business you need to have some knowledge of other aspects of business that are not directly related to the physical job that you do. After all, a business exists to make money......and the days where clients just turn up at your door ready to buy are long gone. Buyers are now much better informed! And you need to be as well.
The phrase User Journey is related to all the steps a user takes to reach their goal. In the case of buying something, the user journey is comprised of the steps they take before they make a buying decision. For example Internet searches, reading reviews, price comparisons, supplier comparisons etc. When you can map out the user journey you're then in a position to place content on all the points a user comes into contact with.
Really......this comes down to having some basic knowledge of marketing and how it can be applied within your business sector. This is the AIDA model which is now over a hundred years old, but it's still very valid today.
AIDA stands for:
Attention: Get your potential customer to notice you.
Interest: Find a way to hold that attention to build interest.
Desire: Persuade the customer to make them want your product or service.
Action: Get the customer to make that conversion.
And these days you could possibly add an R for Retention! Because you don’t just want to simply convert a sale, you also want to gain a customer for life!
The basis of all this is knowing your customers' requirements! You have the knowledge about your industry.......so you need to demonstrate that on your site and on Social Media channels!
Google rankings are obviously important, and if your site delivers information which is a useful resource to potential buyers then Google is likely to rank it higher. Ask yourself......how useful is your site in that respect? Forget about whether you like the nice pictures on there or whether it's a pretty colour. I'm talking about delivering value and information to users.....because that is what Google and Users are interested in. Of course the site must look professional and attractive, and be user-friendly. But the overriding criteria that you will be evaluated on is your content.
But don't solely focus on Google to the exclusion of everything else! These days it appears that their first pages are now full of Ads! Obviously that's where they make their money! So you now need to explore other ways of getting in front of users directly, thereby cutting them out of the equation. Fortunately the Social Media boom of the last 10 years has given everybody a direct path to potential clients. And again......this is where the quality content is important.
Look at the AIDA marketing model above and you can plan your posts in such a way as to hook people in at the start of the User Journey!
Great lead photo, interesting intro, then a link to the relevant page on the site. And driving organic traffic to your site is another positive signal to Google in terms of them evaluating your position in the search rankings. But be aware that it's a numbers game, so you need to accumulate followers on all the major channels, and whenever possible get them to share your posts.
To summarise.....know your industry, know your potential clients' requirements, get in front of them directly, and then take them on the User Journey. And the final destination on that journey is where they become your customer!
Over the years I've encountered a regular misunderstanding by potential clients regarding web design. It's the scenario where someone focuses solely on aesthetics at the expense of everything else.
In fact with some people, critical elements like content quality and user friendliness don't matter one bit. All that matters is their personal vision of what it should look like, with no regard whatsoever to the needs and expectations of their target audience. It's what I describe as "Flowery Syndrome".
Points to consider:
1. Websites are business assets whose sole focus must be to achieve specific business objectives. They are not your own personal scrapbook.
2. Google doesn't rank your site on how artistic and pretty it is.....it doesn't care. And quite frankly neither do your target audience.
3. In a similar way that the user and Google doesn't care if your artwork is on a par with the ceiling of the Sistine Chapel, they're also not interested in whether you have the literary expertise of an Oscar Wilde. Communicate in plain language with no ludicrous catch phrases or ambiguous cliches.
4. Content must engage the readers and involve them.....it's not a platform for you to give a speech about "me, me, me".
5. Understand that your website is no more than a marketing tool to enable you to generate business. Don't trivialise it with self indulgent ideas that are not related in any way to making money. Logically, why would you want to put anything on your site whatsoever that is not a business initiative?
6. You want stunning visuals? Then introduce great pictures relating to your business which will generate a need and desire within the user to purchase your products or services! Random pieces of meaningless artwork, (or even worse, cartoon elements) littered around your site are not going to do that. You're just diminishing your credibility to prospective clients.
7. You are building the website for others.....not yourself. Just because you'd like the site to have every colour of the rainbow in it doesn't mean that everybody else would!
8. If you're looking for a web designer, make sure you get one that understands how business actually works in the real world. Because you will need their input to advise you on best practices so you don't fall into the situation I've described.
Now don't take all these points as meaning the appearance of your site doesn't matter....because it does! A lot! Your site needs to have a professional appearance, it needs to be user-friendly, and the content must relate to the user while delivering value to them.
When somebody gets to your site you definitely need the "WOW" factor to hit them. But let's back it up with some quality content that actually imparts information, along with a great user experience. That scenario is infinitely preferable to introducing the useless, distracting trivia and irrelevance associated with "Flowery Syndrome".
We're reluctant webhosts! We never wanted to provide web hosting. All we ever wanted to do was build websites.....nothing else. But back in 2003 we reached the point where it was impossible to get anything done on potential clients' hosting services because more often than not they were unreliable, slow, and in some cases unfit for purpose. So we had no choice, we had to provide hosting ourselves!
We wanted the best that we could realistically afford at the time. So for some years we struggled to break even on hosting......just to be able to build sites. Then we'd outgrow our resources, so costs increased once again! In 2007 we had to move from reseller accounts to virtual private servers (VPS), then in 2009 onto a Hybrid VPS. By 2011 we'd outgrown all flavours of VPS's.....and it was onto Dedicated Servers!
We share with no one, we don't sell hosting to outsiders, and only our clients with our sites are on there. We actually turn hosting business away every week simply because we do not want a bad neighbourhood.
We're not server administrators.....we're web designers. So we pay for the highest level of server management that the datacentre can provide, with a guaranteed 5 minute response time 24/7/365......using the same upstream provider since 2009. We're in good hands.....and so are you!
Now let's look at some of the different aspects related to hosting!
Server uptime: Our uptime percentage over the last year is 99.97%. That figure is up there with some of the best in the industry! It means that over the last 12 months the server has only been inaccessible for 2 hours 37 minutes. And approximately an hour of that was down to scheduled network maintenance performed overnight GMT.
How do we know if a server goes down? We use a remote monitoring service to ping our server (send a signal) every minute of every day. If the remote server doesn't get a response it sends me an instant text message that something may be wrong. It's no joke getting a false alarm at 4AM, but it happens. You see why we never wanted to be web hosts?
Backups: Many hosts claim to have them.....but don't always take that as read! We actually do.....using the industry leading R1Soft backup system.
Every Monday/Wednesday/Friday starting at 12AM an automated process makes a backup of every site on the server, and then stores it on another server in the same datacentre. It repeats this process throughout the month till it eventually reaches it's maximum of 10 backup points. Then the oldest backup is replaced with the newest, and the process continues.
Security: One very important point here! If you are still running on outdated software that has now been withdrawn, then none of the factors below will help you much. This is because your site may well have security vulnerabilities that cannot be patched due to age, so an intruder could potentially just walk straight in without the alarm going off. If this applies to you, then you've already been informed of the situation. Now here's some (but not all) of the security processes that are in effect:
We take the hosting side of the business very seriously.....despite the fact that we never wanted to be webhosts. But as we had no choice, we thought that just like design, we'd better do it to a standard that surpasses all others.....so we did!
Let's summarise the facts:
1. Unlike others, we are not hosting resellers on low budget shared public servers. These are our servers!
2. We turn away business regularly because we won't expose our clients to any potential risk by taking in outsiders.
3. We have a solid infrastructure that is professionally managed and running on business class networks.
4. Throughout the years we've invested back into the business to deliver a better quality hosting environment.
So don't compare what we do with others.....because not all web hosting is created equal!
WebSpain deliver web design in Spain with a range of web design services and business web hosting solutions for British businesses in Spain. For all types of Spain website design, we can meet and exceed your expectations at very competitive prices. All of our sites are built with responsive frameworks that give full mobile compatibility across all devices.
Another very important aspect today is Social Media! All our sites have full social media compatibility with content sharing included....so from then on it's easy for you to keep promoting and marketing your business.
WebSpain view all our clients as strategic business partners!
So choosing us to build a website for you is only the first stage in a longterm business relationship. There's a reason we have over 500 clients across 10 countries, in 6 different languages, some with us for over 10 years, and the majority for over 5 years.
With UK IT industry experience dating back to 1988, and web design services since 1998, we have a track record that few, if any, can match. We're a second generation family business with all the necessary skills in-house, many years of experience, total dedication and commitment, old school values like integrity and honesty........and probably the most intense work ethic you will ever find!
Remember that there is no best web design company.....just the Web Design Company that's best for you! But do your research! Discover who has a longterm, proven, and verifiable track record in the industry, and always take up references! You need someone who's going to be there for you in the future!
One thing's for sure......WebSpain are here to stay! It's not just our business....it's our life! We understand exactly what it takes to make a success of a business online. The longevity of our business, our rock solid and proven infrastructure, and countless client testimonials And you can also have that total confidence and peace of mind that comes with using WebSpain.
We believe that we offer the most comprehensive business package in the industry today. Factor in the combination of a quality web design service, enterprise strength web hosting, unparalleled levels of customer service 365 days a year, and you'll see why we are unique in what we do. Can you afford not to find out more? Contact us now at
Published in Web Design Spain